Sneak Peak: Best 2023 Super Bowl Commercials So Far

Today is the ultimate game for NFL football fans around the world. But many Super Bowl LVII fanatics love watching the famous Super Bowl commercials. Fox CEO Lachlan Murdoch states today’s Super Bowl game will bring in about $600 million in gross advertising revenue. That is a new record.

Arguably the two best teams in the NFL will face each other in today’s big game. The AFC champion Kansas City Chiefs will play the NFC champion Philadelphia Eagles in Super Bowl LVII. This year’s Super Bowl will be held at State Farm Stadium in Glendale, Arizona. The game will be the fourth Super Bowl Philadelphia Eagles and fifth for the Kansas City Chiefs.

Kansas City appears in their fifth Super Bowl and Philadelphia their fourth. For the first time ever, both of the top seeds from each NFL conference will face off. Also, both teams have identical 16-3 records. Many expect a high scoring game. The star quarterbacks include MVP winner Patrick Mahomes and Jalen Hurts.

But let’s get back to the Super Bowl commercials. CNET published an article, sharing many of the top commercials we will see today. You will recognize many celebrities including: John Travolta, Meghan Trainor, Serena Williams, Adam Driver and Pete Davidson. This year’s Super Bowl is a showcase for companies to advertise their respective products and services. For example, expect a wide range of commercial ad formats, from comedy to creativity.

 


E-Trade: Baby goes to a wedding

Remember the E-Trade baby? in the company’s Super Bowl ad, he’s back and attending a wedding (of… two other babies?).


The Farmer’s Dog: Forever

Get ready to say, “Awwww.” Pet food company The Farmer’s Dog goes for the heartstrings by showing a dog as a companion through one person’s major life events.


DoorDash: We get groceries

Celebrity chef Matty Matheson joins Raekwon The Chef of rap group Wu-Tang Clan and animated Nickelodeon character Tiny Chef shop for the best and freshest groceries.


Squarespace: Adam Driver multiplies

While pondering how Squarespace can be a website that makes other websites, actor Adam Driver turns into many versions of himself.


Kia: Binky dad

A devoted baby dad goes on a quest to retrieve his child’s beloved pacifier, becoming a viral hero along the way, in this ad for the Kia Telluride X-Pro.


T-Mobile: New neighbor

Triple-threat entertainer John Travolta joins Zach Braff and Donald Faison for a Grease-inspired musical number celebrating T-Mobile’s 5G home internet service.


Avocados from Mexico: Make it better

Scary Movie star Anna Faris stars as Eve in an ad for Avocados from Mexico, an organization representing avocado growers. It imagines a better world where avocados have replaced apples. This is the extended “director’s cut.” A shorter version will air during the game.


Peacock: Poker Face

Poker Face star Natasha Lyonne offers up some snarky commentary on Super Bowl ads in a promo for the new Rian Johnson series on Peacock. What’s the deal with that kid in the Google Pixel commercial? She knows the truth.


Doritos: Jack Harlow

Rapper Jack Harlow takes inspiration from the shape of Doritos to spark a global triangle fad. Keep an eye out for the other musical celebs who drop in.


Pepsi Zero Sugar: Steve Martin and Ben Stiller

Not content with just one ad, Pepsi is rolling out two separate entries it’s calling “Great acting or great taste?” One features actor and comedian Steve Martin and the other features actor and comedian Ben Stiller (look for the Zoolander cameo). Check out the extended versions of both.


Turbo Tax

A spirited dancer in front of a fountain is part of Turbo Tax’s campaign urging people to do things they want to do, like dancing, and leave their taxes to professionals.


Google: Fixed on Pixel

Amy Schumer, Giannis Antetokounmpo and Doja Cat fix their photos using the image-altering features of their Google Pixel 7 phones. Goodbye exes, poor fashion choices and blurry shots.


Mr. Peanut: The roast

Planters’ Mr. Peanut gets a different kind of roast as comedians come together to tease the animated peanut-shaped mascot with the top hat and monocle. It’s more than a short ad. Planters will unleash the full-length roast online on game day.


Skechers: Snoop Dogg

Rap star Snoop Dogg shows off his Skechers kicks as he travels, delivers newspapers, gives an actual canine a haircut and coaches football. A series of guest stars come along for the ride.


Dexcom: Feels like magic

Pop star Nick Jonas talks up the magic-like properties of the Dexcom G7 Continuous Glucose Monitoring system.


Paramount Plus: Stallone faces off

Sylvester Stallone stars in Tulsa King, a crime drama now showing on Paramount Plus, so it makes sense he also stars in the streaming service’s Super Bowl ad. Paramount stars Dora the Explorer, Star Trek’s Captain Pike, Lower Decks’ Beckett Mariner, 911’s Lieutenant Dangle, and Stallone’s own three daughters, Sophia, Sistine and Scarlet, also appear.


GM x Netflix: Why not an EV?

General Motors and Netflix have teamed up to promote electric vehicles, part of a partnership that will see more EVs featured in Netflix productions. Will Ferrell stars alongside a selection of Netflix stars from shows including Bridgerton, Stranger Things and Squid Game.


Uber One: Diddy makes a hit song

Sean “Diddy” Combs gets to work creating a hit song for Uber One. He takes a tour through previous hits by singers like Donna Lewis and Ylvis in his quest for a catchy Uber-themed tune.


DraftKings: Free bet

Comedian Kevin Hart works his way through a star-studded party to advertise DraftKing’s free-bet promotion for the Super Bowl.


Pop Corners: Breaking Bad reunion

PopCorners, a popped-corn snack from Frito-Lay, features Bryan Cranston and Aaron Paul reprising their famed Walter White and Jesse Pinkman characters from the AMC hit show Breaking Bad, which has been off the air for 10 years now.


Downy Unstopables: Mystery celeb revealed

Downy released a number of teaser spots about a mystery celeb who covered his face with a hoodie, saying he’d keep sniffing it until Super Bowl Sunday, testing the claim that Downy Unstopables keeps clothing fresh that long. In the final ad, he proclaims it true and takes a wild ride through a neighborhood.


Hellmann’s: Who’s in the fridge?

Food puns are on the menu for Hellmann’s mayonnaise. The brand trapped food-named actors Jon Hamm and Brie Larson in a giant refrigerator. Then comedian Pete Davidson shows up.


Rakuten: Clueless reunion

First, we got a short teaser of Alicia Silverstone returning to her iconic role as Cher in Clueless. Now, e-commerce company Rakuten has unveiled an extended cut of the fashion-focused ad, which pairs Silverstone with Clueless co-star Elisa Donovan. A shortened 30-second version will air during the game.


Booking.com: Somewhere, anywhere

Melissa McCarthy sings her heart out in an ad styled like a throwback musical full of bright costumes and big dance numbers. She’s just desperate for a vacation booked through Booking.com.


Workday: Rock star

Workday brings some rock-and-roll glamour to enterprise software by enlisting real rockers Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol and Paul Stanley to chide “corporate types” for calling each other rock stars.


Michelob Ultra: New Members Day

Beer brand Michelob Ultra is going all in on a golf theme for football’s biggest day. The celebrity-studded, Caddyshack-inspired ad pits tennis superstar Serena Williams against Succession actor Brian Cox in a match for the ages. There’s also an extended-cut version.


Michelob Ultra: Full Swing Gossip

Sports celebrities abound in an ad that combines beer with a promo for Netflix golf docuseries Full Swing. The ad features a QR code that unlocks early viewing of the first episode of the series for a limited time.


Bud Light: Miles Teller dancing

No one likes being stuck on hold, so actor Miles Teller, wife Keleigh, and their dog, Bugsy, decide to dance away the wait.


Oikos yogurt: Deion Sanders and family

Retired NFL star Deion Sanders and family engage in an epic strength competition at a family picnic in an ad for Oikos yogurt. Stay out of Grandpa’s way, or else.


Budweiser: Six degrees of Bud

Bud passes a six pack of bottles around in an ad that plays off the six-degrees-of-separation idea. Actor Kevin Bacon (of six degrees of Kevin Bacon fame) narrates. The commercial revamps a classic Budweiser slogan: “This Bud’s for you.”


Busch Light: The Busch Guide

Outdoorsy Busch Light spokesperson “Busch Guy” has an amusingly confusing encounter with singer-songwriter Sarah McLachlan in an ad that hinges on the definition of the word “shelter.” In the arms of the angel…


Sam Adams: A brighter Boston

Boston-based Sam Adams beer commercials often star “your cousin from Boston.” In this Super Bowl ad, Sam Adams’ “remastered” Boston Lager inspires the cousin to dream of a “brighter Boston,” in which Red Sox and Yankee fans hug it out.


Miller Lite and Coors Light: High-stakes beer ad

One of the more complicated Super Bowl ads for 2023 comes from beer biggie Molson Coors in partnership with online betting site DraftKings. Eligible viewers can predict how the big game ad for Miller Lite and Coors Light will play out, and potentially win a share of $500,000.


Crown Royal: Dave Grohl learns something new

Foo Fighters star Dave Grohl reads off a series of objects in a teaser for Canadian whisky brand Crown Royal. What do all those objects have in common? Crown Royal’s big game ad will tell all.


Heineken 0.0: Ant-Man and The Wasp

Heineken will take the buzz out of Super Bowl beer commercials by advertising its nonalcoholic Heineken 0.0 in partnership with Marvel Studios’ Ant-Man and The Wasp: Quantumania. The beer brand kicked off the campaign with a brief teaser starring Paul Rudd as Ant-Man.


Pringles: Made you look

At first, Pringles teased the hidden celebrity in its ad, but then revealed it’s singer Meghan Trainor. The ad focuses on people getting Pringles cans stuck on their hands. Made you look!


FanDuel: Kick of Destiny

Sports-betting site FanDuel will bring an element of suspense with a live commercial starring four-time Super Bowl champ Rob Gronkowski. Gronk, a tight end during his career, will attempt to kick a field goal. If he makes it, FanDuel big-game bettors will win a share of $10 million in free bets.

Have fun watching today’s Super Bowl LVII game between the Eagles and Chiefs. Also, enjoy the creative Super Bowl commercials.



Enjoy a VIP Experience at an Upcoming F1 Racing Event

F1 racing has been around for over 80 years. More people watch F1 racing than any other racing event, with currently over 400 million views annually. First defined in 1946 by the Commission Sportive Internationale (CSI) of the FIA and the forerunner of FISA, Formula One became the premier single-seater racing category in worldwide motorsport to become effective in 1947.

F1 racing is the highest class of international auto racing for single seat race cars. As a result, there are 23 races in the 2021 Grand Prix Season. You can expect some memorable sporting moments will me made. Formula One (F1) automobile racing began its roots in the European Grand Prix championships, back in the 1920s and 1930s. It’s popularity around the world grows each year.

There is nothing like seeing an F1 event in person. Make the most of your Grand Prix weekend and choose from any of the Formula 1 races worldwide.

With much of the season remaining, in some incredible worldwide destinations, there is lots to play for. We can provide luxury access to a wide array of VIP packages across nearly all the remaining races.

Please see below for some of our favorite races, where VIP access is currently available.

British Grand Prix Silverstone
16th – 18th July 2021

Dutch Grand Prix Zaandvort
3rd – 5th September 2021

USA Grand Prix Austin
22nd – 24th September 2021

Abu Dhabi Grand Prix
10th – 12th December 2021

If you would like to book any of the above or another F1 racing event this season, please feel free to contact us directly. We can provide the latest ticket package availability and pricing. Additionally, we can provide travel requirements related to any of these events. Hence, our in-house travel team will be happy to provide you both travel and accommodation solutions.

The Life of Luxury offers VIP experiences to over 50,000 events around the world. From red carpet events, fashion shows, sporting events, movie premiers, private parties and much more. We can even arrange celebrity “meet and greets”.

Are you ready to attend a F1 racing event? Make your race dreams come true! Return soon to follow the latest news from the sports and luxury industry.



It’s Summer Tee Time at Hampton Hills Golf and Country Club

Although the excitement of the 2019 PGA Tournament at nearby Bethpage has reached its climax, the ideal family getaway awaits at the world-class Hampton Hills Golf and Country Club. This amazing golf course also features two DecoTurf cushioned tennis courts, plus a state-of-the-art children’s playground.

It can be found only 90-minutes outside of New York City, in the Northwest corner of Westhampton Beach, NY. Situated on a 2,000-acre pine and oak tree preserve, Hampton Hills Golf and Country Club offers even more facilities for the family to enjoy.

Recent additions include two tennis courts constructed with the most well-regarded hardcourt surface. DecoTurf is specially selected for the Olympic Games and the U.S. Open Tennis Tournament.

Play like a pro or learn the basics from a specialized tennis instructor offering members, of any skill level, complimentary tennis lessons. Completing the Hampton Hills family experience is the children’s playground designed with swing sets, slides, kids putting green and an outdoor patio.

Located centrally on the Golf course, members can enjoy a casual meal either inside the clubhouse or on the patio. The stunning view overlooking the 18th green from the Hampton Hills Clubhouse will be a memory the entire family can treasure.

Hampton Hills’s course rating is a 74.6, which is 3.4 shots above the courses par, according to the United States Golf Association (USGA). The course also boasts a slope of 148 out of a maximum 155 for a most difficult course according to USGA’s standard. The club has a full-service pro shop on the premises and PGA and LPGA teaching professionals.

Hampton Hills Golf and Country Club is respected as one of the more challenging courses in the Hamptons. This masterfully designed golf and country club promise exciting activities for the entire family.

The Hampton Hills Golf and Country Club’s peaceful, wooded setting allows club members to escape the pace of city life. Enjoy the surroundings and participate in friendly competition against a challenging Par-71 – 148 slope golf course featuring dramatic elevation changes.

About Hampton Hills Golf and Country Club:
Hampton Hills is a members-only club. This location may be exclusive, but it’s hardly unknown. When you pick up a club at Hampton Hills, you will join the ranks of such celebrity golfers as Rudy Giuliani, Tommy Hilfiger, Russell Simmons, Kelsey Grammer, Michael Strahan, Justin Tuck, Willie Mosconi, Michael J. Fox, John Starks, FOX’s Bill Hemmer, and Nick Mangold of the New York Jets.

Jack McGown has been the Hampton Hills director of golf and giving lessons for the past 35 seasons. Jack’s dominance of the course evidences his knowledge of golf and understanding of the terrain. As such, he holds numerous course records, including two tournament wins on the same day.

Hampton Hills’ LPGA teaching professional is Patricia Baxter-Johnson who has held that position for the past seven years. A Dr. Rick Jensen Certified Golf Coach and Titleist Performance Institute Certified Golf Fitness Instructor, Patricia has had the honor of working with some of the game’s greatest instructors, including Chuck Cook and Todd Anderson.

Prior to joining the Hampton Hills’s staff, Patricia played on LPGA circuit and participated in several U.S. Women’s Opens, the Women’s British Open, and the LPGA Championship. She has competed against the likes of Annika Sorenstam, Lorena Ochoa, and Michele Wie.

The Life of Luxury offers many luxury golf packages to courses all around the world. We can also offer VIP access to over 50,000 events from red carpet award shows, fashion shows, concerts to top sporting events.

Photo: Hampton Hills Golf and Country Club




VIP Golf Experience at the 2018 Tropical Challenge in the Bahamas

Golf lovers can be rabid fans and follow their favorite golfers with a passion. Now is your chance to be part of a VIP golf experience, plus so much more! Make your reservations now for the upcoming 2018 Tropical Challenge in Albany, Bahamas.

The exciting 2018 Tropical Challenge is your chance to participate in a golf experience like no other. It’s scheduled May 14-15, 2018 and will be held in Albany, Bahamas. Get exclusive and intimate access to the golf pros Ian Poulter and Henrik Stenson. Hence, as one of 16 confirmed registrants, you will spend two days with exciting like-minded individuals. Plus mingle and play with two of modern golf’s greatest players creating lasting memories.

Golf, Deep Sea Fishing, and Prizes

The 2018 Tropical Challenge features a thrilling competitive format. Teams are awarded points for landing the biggest fish the Caribbean has to offer. In addition, earn additional points by winning each match out on the golf course. This VIP golf experience should not be missed.

The Tropical Challenge – Ian Poulter vs. Henrik Stenson

Ian Poulter:
Ian has had an amazing last 6 weeks. He claimed the 1st place trophy in Houston and earned himself a spot in The Masters. In addition, Ian Poulter was notching another strong Top 10 finish in Hilton Head. Some say he is playing his best golf in years. It’s hard to argue with those recent golf results.

Henrik Stenson:
This British Open Champion had an amazing 2017 and is already making his mark on 2018. Henrick has several Top 10 finishes including a Tie for 5th at Augusta National. Therefore Henrik Stenson’s consistency and Swedish sense of humor make him a golf tour favorite.

The Ernie Els designed Albany Golf Championship Course is part of the Albany Golf and Beach Resort. In addition, teams will be selected by each Captain based on registered player handicap.

Confirm Your Registration:

This exclusive VIP golf experience is granted on a first-come basis. Your meals, tips, drinks, golf, deep sea fishing, Aurae Gear, transfers, and private charter from Orlando to Albany are included.

Registration Details:
The Aurae Lifestyle is for the accomplished person that wants more. Everything Aurae does is designed to provide our members with indescribable bespoke experiences that enhance their lives.

• A Registration Fee of $15,000 per participant is due at time of confirming.
• Aurae Lifestyle Members have priority registration at discount pricing. Please contact your relationship manager.
• Payment is due at time of registration and may be made with your major credit card or BTC, ETH, BCH.
• Participants may only register a maximum of a single foursome.
• Confirmed Participants will be staying in the private residences of Ian, Henrik, and other Albany members.
• Pictures with the Team Captains and teams will be provided. However you are able to have pictures with the Team Captains at any time.
• Transfers to and from Orlando International Airport must be booked in advance. While these are included, advanced notice is required.

Don’t Forget the Swag!

Aurae Gear – Over $5K of Official Swag
Team Uniforms – Each Captain has specially selected Peter Millar gear for each competition.
Geared Up – Each golf experience participant will receive luxury headphones and carry on leather bag. Plus you will also receive Titleist golf balls, a Scotty Cameron putter, and much more.
Signed Memorabilia – Each participant will receive various autographed memorabilia by each golf team Captain.

Participant Schedule:

May 14th
– Depart via Private Jet Orlando FBO ~2pm EST
– Arrive in Albany Bahamas ~4pm EST
– Check in and refresh ~4pm-7pm EST
– Cocktails and Team Meet up ~7pm-8pm EST
– Dinner on the Beach ~8pm EST

May 15th
– Breakfast at the Marina ~8am EST
– Deep Sea Fishing ~8:30am-11:30am EST
– Lunch at Albany Club House ~12pm-1pm EST
– Match Play 18 Holes ~1pm-6pm EST
– Refresh and Check Out ~6pm-7pm EST
– Depart via Private Jet Albany ~7:30pm EST
– Dinner and Drinks served on the Flight
– Prizes Awarded
– Arrive Orlando ~8:45pm EST

Have you been looking for a unique, VIP golf experience? We hope you have found it here with the 2018 Tropical Challenge in the Bahamas. It’s just 2 weeks away so make your plans today. Well don’t miss out since only 16 confirmed registrants can participate.

Contact us today for this exclusive golf experience. Golf with Ian Poulter vs. Henrik Stenson in the tropical beauty of the Bahamas. Find more VIP experiences by reading this popular luxury blog.




Enjoy a True VIP Experience – The Daytona 500 NASCAR Race

Each year in February, the world famous Daytona 500 NASCAR race takes place at the iconic Daytona International Speedway in Daytona Beach, Florida. The first Daytona 500 took place in 1959. Lee Petty won that car race on February 22, 1959. He beat Johnny Beauchamp in an exciting and controversial photo finish.

Now you have the opportunity to enjoy the most prestigious race in the NASCAR series – the legendary Daytona 500. The NASCAR race covers 200-laps and 500 miles. It truly is one of the premiere events in auto racing and the first race of the NASCAR Sprint Cup season.

The Daytona 500 has seen a long list of famous race car drivers. Richard Petty is one of one of the greatest drivers in NASCAR history. In addition, between 1964 and 1981, Richard Petty won the Daytona 500 a record seven times.

The Life of Luxury is offering you an awesome VIP opportunity to take part in a four night experience. The event will be hosted by British racing driver Tiff Needell. In addition, Timothy “Tiff” Needell is a television presenter. This VIP experience features a relaxed, water-front accommodation. In addition, enjoy the best reserved stadium seats as well as special infield access. As a result, you will be able to keep in touch with all the racing circuit action. It’s up close and personal!

Daytona International Speedway - Daytona 500

Your once-in-a-lifetime luxury getaway starts once you arrive. First, you’ll be personally met and transferred to your accommodation in sunny New Smyrna Beach. Once the sun sets, it’s time for welcome drinks and socializing. Next, enjoy an informal dinner close to the beach.

On day two, take the morning to relax or walk around the town and the scenic beach area. As the excitement builds, it’s time for your chauffeured ride to the famous Motorsport Speedway in Daytona. Upon arrival, your magical Daytona 500 journey begins. Mingle among the “Village”, which is the unique race track infield. There, have fun among other enthusiastic and loyal NASCAR fans.

Next stop is the popular Fanzone. Be part of the action as you watch the various race teams prepare for the first big race of the weekend. It’s named the NASCAR Camping World Truck Series race. It’s typically weekend race filled with excitement and non-stop action. The race is run under the track’s floodlights and consists of 100 laps. As a result, be ready for anything. A group of rising young driver jockey for position. Expect the unexpected.

The third day, it’s a day to do as you please. Spend some time at the beach or take a drive to some of the many nearby attractions. In addition, there are some special VIP experiences that you can sign up for – at an additional fee.

On day four, it all climaxes in the big Daytona 500 NASCAR race. Arrive at the Daytona International Speedway and head straight to the Fanzone. The energy there is electric. There will be live entertainment on stage. A highlight is to stroll around it row and check out the NASCAR race cars up close. As race time nears, time to head up and get seated in your reserved premium grandstand seats. As a result, you will have amazing views of the whole track circuit form you ‘Pit In’ section eats. Now that is VIP style and a luxury experience most would dream of being part of.

Another feature is having you own, personal headset Fanvision TV/Radios. It’s the best way to listen in the pit communication and your favorite race car driver. You’ll feel like you are the car yourself.

After the race end and the cheering subsides, your day isn’t quite over. Head back to New Smyrna and enjoy a late night dinner. It’s four days of racing action and race vacation to remember forever.

Please contact us today if you are interested in attending the Daytona 500. Kick off the 2018 Monster Energy NASCAR Cup Series and be there in person. Be sure to follow our luxury blog and social media accounts. Return and hear about the more than 50,000 VIP events and concierge services we can offer.




Enjoy an Amazing VIP Experience at Super Bowl LII

After a long and grueling NFL season, the final two teams have made it to the Super Bowl for one last epic battle! Super Bowl LII will pit the New England Patriots against the Philadelphia Eagles. It’s the AFC versus NFC and what a game it should be. Are you looking for a memorable VIP experience? Well you are in luck.

This year’s Super Bowl LII will be held on Sunday February 4, 2018 at U.S. Bank Stadium in Minneapolis, Minnesota. Don’t worry about the frigid weather in Minneapolis. The new stadium is indoors. Now you can see the game in person. See all the football action up close and personal with awesome ticket or VIP Suite packages to choose from. There’s still time to reserve fully loaded Sideline, Endzone and Floor Level Suites.

It’s your chance to see the legendary New England Patriots defend their title against the rival Philadelphia Eagles. Last year’s Super Bowl game was incredible. Patriots quarterback Tom Brady led his team to a stunning overtime win against the Atlanta Falcons. As a result, we all hope this year’s football will be just as exciting.

But of course, there is much more to do beside just attending Super Bowl LII. To highlight the weekend, major brands such as Rolling Stone, Direct TV, Pepsi, Playboy, EA Sports and more will be hosting exclusive events. In addition, expect performances by Jennifer Lopez, Migos, The Chainsmokers, Elie Goulding, Afrojack, Future, Cardi B and many more. Therefore it will be a VIP experience you will never forget.

The awesome Rolling Stone Super Bowl party takes place at International Market Square on Friday, February 2nd. Expect to mingle with an A-list crowd of celebrities and VIPs. It should be a great time for all.  At the Rolling Stone Super Bowl party, you can plan to see performances by Migos, 21 Savage and T-Pain. We currently have a few tables and VIP tickets remain available for purchase. Contact us today if interested.

Many people don’t realize, there are many events scheduled leading up to Super Bowl LII. Plus, we can offer VIP party access to all the big events. Below is a summary of current availability:

THURSDAY – Feb 1

  • Ditka & Jaws Cigars with the Stars
    • Machine Shop
    • This VIP Cigar Party features premium cigars from the industry’s top brands, single-malt scotch, and many football celebrities to keep you and your guests entertained throughout the evening.
  • Tao Group
    •  Rick Ross, Lil John
    • Lumber Exchange Building
  • Super Thursday featuring Imagine Dragons, Machine Gun Kelly, and Mura Masa
    • Club Nomadic

FRIDAY – Feb 2

  • Jaime Foxx, Kaskade, VICE, RL Grime, SHAQ
    • Lumber Exchange Building
  • Ellie Goulding & Kygo
    • Club Nomadic
  • Super Friday featuring P!NK
    • Nomadic Live
  • Rolling Stone Party (LIVE)
    • Friday February 2, 2018 9pm to 2am
    • International Market Square
    • Headliner: Migos and Guests
SATURDAY – Feb 3
  • DirecTV Pepsi Super Saturday Night Featuring Jennifer Lopez
    • Nomadic Live
  • Maxim Party
    • Post Malone, marshmallow and Headline Artist TBA
  • Afrojack, Ludacris, Mix Master Mike, Nick Cannon
    • Lumber Exchange Building
  • Super Friday featuring P!NK
    • Nomadic Live
  • Florida Georgia Line
    • Club Nomadic
  • Playboy Party (After Dark)
    • Saturday February 3, 2018 9pm to 2am
    • The Playboy Club (exclusive “pop-up” venue in downtown)
    • Headliner: Snoop Dog and Guests

Super Bowl LII is just days away so make your plans now. Invite your friends and family and make it a once in a lifetime VIP experience for everybody. The Life of Luxury has access to over 50,000 VIP events around the world. Make your dreams come true.

Don’t wait any longer and buy your Super Bowl LII game and party tickets today! We hope you return soon and follow our luxury blog. Hear about all the VIP events offered around the world. Plus we share the latest luxury industry news.




Amazing VIP Experience at the 143rd Kentucky Derby

The iconic Kentucky Derby is held each year in Louisville, Kentucky. In addition to the big horse race, many people don’t realize there is also a two-week-long Kentucky Derby Festival. We are offering an amazing VIP experience at the 143rd Kentucky Derby.

The 143rd Kentucky Derby is run at the world famous Churchill Downs race track. It’s the biggest horse race in the world. It has long been known as “The Most Exciting Two Minutes in Sports.”

During last year’s race, 167,227 attended in person. It was the second largest crowd in Kentucky Derby history. The highest was in 2015 with 170,513 people. Betting is big business. Total gambling was a whopping $192.6 million, but just missed the amount bet in 2015. With a strengthening economy, I wouldn’t be surprised if this year’s 143rd Kentucky Derby breaks that record.

If you have long dreamed of attending the Kentucky Derby in person, you’re in luck. We want to share an amazing VIP experience. This luxury package includes both your accommodations and event tickets to all the day’s horse races.

You will get unparalleled access to the Kentucky Derby for a once in a lifetime, VIP experience. Here is a summary of this luxury package:

· Three (3) nights at the Hyatt Regency Louisville
– Check-in: Thursday, May 4th
– Check-out: Sunday, May 7th
· Two (2) Tickets to the Kentucky Oaks on Friday, May 5th (Sections 121-125)
· Two (2) Tickets to the Barnstable Brown Party on Friday, May 5th
– Premiere party on Derby Eve Night
· Two (2) Tickets to the Kentucky Derby on Saturday, May 6th (Sections 121-125)

Watching this famous horse race is exciting on TV. But to see it in person, with thousands of screaming people is a whole other level of excitement. Drink up and toast the big day with a Mint Julep cocktail. This popular drink is made with Woodford Reserve, who is once again the official bourbon of the Kentucky Derby.

If you can’t make it to Churchill Downs this year, then consider throwing your own 143rd Kentucky Derby party for your closest friends and family. Be sure to serve some traditional southern cuisine. Try Roasted Brown-Butter Pecans, Spring-on-a-Plate Salads, Biscuits and Ham with Fig Chutney & Blue Cheese Butter, Assorted Vegetables with Whipped Lemon Aïoli, Derby Truffles and Watercress Canapés.

We can also offer individual seating, including the First Floor Grandstand, First Floor Clubhouse, VIP Area/Club, First floor and even Millionaires Row. For a terrific social experience, attend the popular Barnstable Brown Gala the night before the big race.

With the race coming up quickly, please contact us for additional information and package pricing.

See the 143rd Kentucky Derby horse race in style. Our concierge specialists will make it a magical VIP experience you will ever forget. Follow this luxury blog for more awesome travel packages.




VIP Tickets to the World’s Best Tennis Tournaments

From now until late summer, it’s your chance to see some of the best tennis tournaments around the world. The top raked men are Andy Murray, Novak Djokovic, Stan Wawrinka, Milos Raonic, Kei Nishikori and Rafael Nadal. On the women’s side, watch Serena Williams, Angelique Kerber, Karolina Pliskova, Simona Halep, Dominika Cibulkova and Agnieszka Radwanska.

The Life of Luxury has access to best tickets in the world of professional tennis. The top tennis tournaments are always in high demand. We offer the best tennis experiences for tennis sports fans.

Have you dreamed of seeing Wimbledon in person? Watch a Centre Court tennis match with VIP tickets or Corporate hospitality packages. We even offer exclusive events both before and after the tournaments including meet and greet opportunities. See your favorite tennis prop in person!

Here’s a list of some of the major tennis events we can offer:

Dubai Duty Free, Dubai
19th February – 4th March, 2017

Monte Carlo Rolex Masters, Monaco
15th – 23rd April, 2017

French Open, Roland Garros, Paris
22nd May – 11th June, 2017

Aegon Championships, Queens Club
19th – 25th June, 2017

Wimbledon 2017, Wimbledon
3rd July – 16th July, 2017

US Open, Arthur Ashe Stadium, New York
28th August – 10th September, 2017

Australian Open 2017, Melbourne
16th January – 29th January, 2017

Our VIP Ticket specialists can provide the best deals and access to the most coveted tennis tournaments. There is nothing like watch the fast paced action of a pro tennis match. These players are extremely talented and put out 100% effort.

We can also provide VIP access to other sporting events covering pro and college football, baseball, basketball, soccer, Olympics, boxing, car racing and more! Would you like to attend the next Super Bowl, World Series, World Cup or Formula 1 race? We can make it happen.

Please contact The Life of Luxury for VIP access to the best tennis tournaments. Make your dream come true. Return soon and follow this popular luxury blog. We offer many luxury experiences that you will always remember.




Follow the footsteps of Hannibal on a European Cycling Tour

Avid cyclists enjoy the traveling aspect of the sport, often as much or more than the exercise they receive. We wanted to share an incredible opportunity. Now you can follow the footsteps of Hannibal on a European cycling tour.

Hannibal Barca lived in the second and 3rd century B.C. He was military commander from Carthage. He had a brilliant military mind and is widely respected as one of the top military commanders ever. He’s most famous for his battles versus the Romans during Second Punic War. He commanded the powerful Carthaginian army and trekked through southern Europe and the Alps with a team of elephants.

This incredible, European cycling tour lasts 28 days and will take you through the countries of Spain, France and Italy. The tour dates of the “Hannibal Expedition” are scheduled from September 3, 2016 through September 30, 2016. Although this race will the very challenging, it will give you a greater respect for what Hannibal had to endure.

Sam Woods is the co-founder of Ride and Seek. He gained inspiration for this epic, European cycling tour working on a BBC documentary that covered Hannibal’s Trail. Co-founder Dylan Reynolds of Ride & Seek was quoted, “Join us on a ride of historical proportions as we ride in the footsteps of Hannibal from Barcelona to Rome. Cycling on some of Europe’s most iconic and picturesque bike touring routes through Spain, France and Italy, this epic journey has it all.”

Riders who participate in the “Hannibal Expedition” will travel over three iconic, mountain ranges – the Pyrenees, Alps and Apennines. You will recognize many of the same roads as they’ve been featured on both the world famous Tour de France plus Giro d’Italia bike races.

This European cycling tour will be divided into 2 stages. It’s an awesome way to have a VIP experience doing what you love. As you ride through beautiful scenery, you’ll the unique opportunity to indulge in the rich culture and history of Europe. Some of the regions you will drive though included – Catalonia, Provence, Tuscany, Languedoc, Piedmont and Umbria.

During Stage 1, you’ll start the tour in the amazing city of Barcelona, Spain. You’ll next travel through Cataluña and cross over the Pyrenees mountain range. Your next stop the quaint town of Ceret. It’s the place famous artist Picasso was born. As you head north, you’ll pass through the memorable destinations of Ventoux, Galibier, Alpe d’Huez, Agnel and Izoard. Your ends in Alba.

During stage 2, you’ll ride across the Apennines of Italy. The scenery will be magnificent! Enjoy the views of castles, vines, hilltop towns and much more. This stage begins in Piedont, then on to Oltrepo Pavese and Emilia Romagna. Foodies will love the culinary delights that await you. This region is known for delicious food. Explore Reggio Emilia, Modena, Parma and Piacenza. You arrive in the historic city of Pisa and then cycle into the scenic, Tuscany region and end in the ancient city of Rome.

Below is a summary of this ultimate, European cycling tour – “Hannibal Expedition”. You can choose to ride in either Stage 1 or 2, or the entire journey.

Stage 1 – Barcelona to Alba
Length: 15 days / 14 nights
Distance: 1,458 km (908 miles)
Price: €5,390

Stage 2 – Alba to Rome
Length: 14 days / 13 nights
Distance: 1,212 km (758 miles)
Price: €5,065

Full Hannibal Expedition: Barcelona to Rome
Length: 28 days / 27 nights
Distance: 2,670 km (1,667 miles)
Price: €10,080

If interested in this unbelievable, European cycling tour contact us today. We can assist you in planning and booking your European vacation. We hope you enjoy reading our luxury blog and learning about other VIP packages.

Photo: Ride & Seek




Enjoy a F1 Racing VIP Experience at the Monaco Grand Prix Race

The Monaco Grand Prix race is widely recognized as one of the most prestigious automobile races anywhere in the world. As a race card river, the Monaco Grand Prix is one of the premier races every driver has dreams of winning. Now you can watch this incredible event in person.

The Monaco Grand Prix race began in 1929 and has run each year since. It’s considered part of the triple crown of motorsport. Along with the Le Mans 24 Hours and Indy 500, this iconic car race is a must to see up close.

As the jewel of the Formula One Calendar race circuit, anticipation is already on the rise for this year’s Monaco Grand Prix race. With 78 turns and 3,367 km in total length, the F1 car race will be seen by millions of people around the world.

The first race in 1929 was won by William Grover-Williams. Ayrton Senna from Brazil has won the Monaco Grand Prix six times. That’s more than any other car driver. He won an amazing, five straight time between between the years of 1989 and 1993.

We are proud to offer a VIP experience to view this year’s Monaco Grand Prix race event. Enjoy ultimate hospitality and the best race viewing. Your package included accommodations at the luxury Metropole Hotel. Your Monaco Grand Prix experience will also include yacht parties, helicopter transfers, having drinks with F1 racing legends, plus access to private Amber Lounge.

Below is the itinerary for your Formula 1 package:

Friday May 27, 2016
* Helicopter transfer service from the Nice airport to Monaco
* Shuttle service from the Monaco helipad straight to the Metropole Hotel so you and your party can check in
* Enjoy spending the day exploring spectacular Monaco. Take in the sights and local culture.
* During the evening, enjoy an intimate drink reception with F1 racing Legends (Martin Brundle, David Coulthard, Paul Di Restaand and more)
* Guests will be transported by shuttle to the harbor for a 5* Yacht Cocktail Party. Enjoy extensive canapés and an open bar to enjoy your favorite drink

Saturday May 28, 2016
* At the world famous Hotel de Paris, you’ll watch all the racing action from a Casino Square Suite. Feast on a delicious buffet lunch that will be served right in the suite. There will be an open bar with Pink Champagne, beers, fine wines, plus a selection of soft drinks.
* That evening, we can help you book a fine dining experience at the Joel Robuchon 2-Michelin star restaurant inside the Metropole Hotel.

Sunday May 29, 2016
* Be treated to some of the best race viewing of the Monaco track at the Ermanno Palace. From a private balcony, guests will be able to view the tunnel exit, Tabac Corner, Chicane, swimming pool section, start/finish straight, Beau Rivage climb, Sainte Devote Corner, in addition to the huge harbor screen. Enjoy a full day of hospitality with caterers serving an incredible buffet luncheon and afternoon tea. There will also be an open bar with champagne, selected spirits, beers and wines.
* During the evening, have fun at the popular Amber Lounge post-race party with your own VIP table. All of the drinks for the night are are included. Expect the party to go all night long and continue to around 5am the next morning.

Monday May 30, 2016
* You will be picked up by shuttle service and driven from your hotel back to the Monaco Helipad
* Take in the views as your helicopter transports you from Monaco to the Nice Airport and your departure home.

This will be a once in a life time, VIP experience that shouldn’t be missed.

The pricing for the above, Monaco Grand Prix race package is €14,500 per person for a Superior room at the Metropole Hotel or €15,300 per person for a Deluxe room.

The quoted prices are per person and based upon double occupancy. The price also includes your breakfast plus local taxes.

Feel of rush of F1 racing at this year’s Monaco Grand Prix race. The Life of Luxury can help you plan and book your travel itinerary. We enjoy sharing great VIP experiences and hope you return to follow our luxury blog.

Photo: By Charles Dyer from Cheltenham, United Kingdom (DSC03130 Uploaded by sk) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons




Amazing 2016 Kentucky Derby VIP Travel Package from Tauck

This year, the 2016 Kentucky Derby will be held on May 6. This iconic horse race is routinely called “the most exciting two minutes in sports.” 20 three year-old thoroughbred horses race for the ultimate crown at Churchill Downs in Louisville, Kentucky. The 1-1/4 mile oval track becomes the center of the horse racing world. It’s watched by many millions of people in person and on TV.

But the 2016 Kentucky Derby will be more than simply a horse race. It’s held the first Saturday in May every year and is a luxury event that should not be missed. Whether you are sipping a Mint Julep drink or placing a bet on your favorite horse, there are many events to participate in on race day.

Tauck is a 90 year old travel tour company and is recognized as the oldest travel tour company in the U.S. They provide travelers premium, quality guided travel around the world. Tauck features greater than 100 incredible land and cruise itineraries across about 70 countries. The trips span all seven continents.

Tauck has put together two amazing travel itineraries for the 2016 Kentucky Derby. The highlights inlucde , which include a unique meet-and-greet with Chris McCarron, a two-time Derby winner, in addition to VIP reserved seating in the Jockey Club Suite. This year marks the 142nd running of the famous Kentucky Derby. Be treated to a VIP experience and enjoy this five-day event in the magnificent, Bluegrass Country of Kentucky.

2016 Kentucky Derby horse race - Churchill Downs

The 2016 Kentucky Derby travel package is titled “Run for the Roses”. Here is a summary of the itinerary covering 5 days from May 4 to May 8, 2016:

· A five-day trip that offers VIP reserved seating during the races in the Jockey Club Suite
· A sightseeing component that will focus on the long history and many traditions of Lexington’s Bluegrass region
o A trip to the 130-acre Buffalo Trace Distillery in Frankfort – the oldest continually operating distillery in America – for a unique, firsthand look (and tasting) of the time-honored art of distilling, aging and bottling fine Kentucky Bourbon
o A visit to a private Thoroughbred horse farm
· A special presentation by Chris McCarron – a popular, two-time Kentucky Derby winner
· Admission to the Kentucky Oaks: this is a smaller and more private horse race that is held each year, prior to the Kentucky Derby race on Saturday
· Nightly accommodations at the luxury Griffin Gate Marriott Resort and Spa. The property is nestled within the rolling green meadows of Kentucky’s Bluegrass country.

Definitely one of the highlights of the “Run for the Roses” package is the chance to meet two-time, Kentucky Derby winner Chris McCarron. He was a successful horse race jockey for 28 years and an overall 40 year career in the horse racing industry. McCarron will share many stories with tour guests about his life as a professional jockey.

Some of the major milestones in the career of Chris McCarron include his six victories in Triple Crown races, plus winning the Kentucky Derby in 1987 and 1994. McCarron led his horses to nine Breeders’ Cup victories. During 1974 and 1975, he became the first jockey to win more than 1,000 races during a two year period. What an accomplishment!

The Kentucky Derby is the first race within the Triple Crown of Thoroughbred Racing. For the horse and jockey who wins the first leg, what follows is the Preakness Stakes and the Belmont Stakes race.

As part of the “Run for the Roses” package, guest actually can customize their tour. There is a “Bluegrass Country” option with a tour of Ashland. It’s the home of the 19th-century Kentucky statesman Henry Clay. You will visit the Kentucky Horse Park & International Museum of the Horse.

Another choice is what’s titled the “Thoroughbred World” option. Spend an informative day at Churchill Downs for the 142nd running of the Kentucky Oaks race. This horse race is solely for three-year-old fillies. This iconic race will be run on Friday May 5, the day before the 2016 Kentucky Derby.

On the day of the Kentucky Derby race, your will be seated in Tauck’s reserved VIP start gate unit. Enjoy complimentary, regional cuisine in addition to an all-day open bar. Don’t worry about any unpredictable weather. Your suite is fully enclosed and air-conditioned.

Take in all Derby Day has to offer and view the race in VIP style with stunning views of the famous, 10 furlong racetrack.

The incredible “Run for the Roses: The Kentucky Derby” travel package from Tauck costs between $5,390 and $7,990. Prices are per person, double occupancy, plus airfare, and include four nights accommodations at the Griffin Gate Marriott Resort & Spa in Lexington. Your package also includes all entertainment, all your meals and gratuities, daily sightseeing plus other activities, airport transfers and much more!

Enjoy a VIP experience at the 2016 Kentucky Derby with the “Run for the Roses: The Kentucky Derby” travel package from Tauck. Contact us to arrange your travel itinerary. Follow this luxury blog to keep up with the latest, luxury travel news and popular destinations.

Photos: Tauck