The Power and Popularity of Instagram – Top 25 Accounts

Instagram

Instagram is a hugely popular mobile photo-sharing app, but it’s more than just a way to share “selfie” photos. It’s also a social network. With Twitter, your followers can read real-time text updates from your account. With Instagram, you share photo updates.

But having a lot of followers isn’t what you want. It’s important to have people that engage with your account – like your photos, comment on them and share with other followers.

Be make sure to utilize popular hashtags to share your photos across related categories. Find relevant hashtags to use and don’t add to many. Your followers will realize you are spamming and possibly never return again. Using the right hashtags is a key strategy to pull users into your account. By next following you, it then generates a repeat advertising opportunity.

Last year, Instagram became the single “most important” social network” for teenagers, surpassing both Facebook and Twitter.

But Instagram isn’t just for teens to share photos of themselves with pouty lips or smizing. Celebrities, advertisers and most businesses including top luxury brands have jumped on the Instagram bandwagon. It doesn’t take a genius to realize the power of Instagram and its social media reach. Advertisers are going straight to this popular app and selling directly to their followers.

The attraction of luxury companies with Instagram is the increased brand interaction with their readership. A devoted customer base is key for the leading luxury brands. It also helps that beautiful photos of luxury travel destinations, fashion, cars, jewelry and more are very popular to look at.

So whether you are just trying to gain followers for your own personal satisfaction, or trying to build and spread the word about your company’s brand, Instagram can be a very powerful media channel.

So who has the most Instagram followers? You may be surprised. According to Social Blade (socialblade.com) – here is the list of the Top 25 Instagram accounts showing their huge number of followers.

Rank # Account Followers
1 instagram 54,883,495
2 beyonce 26,727,228
3 kimkardashian 26,708,126
4 arianagrande 25,595,481
5 selenagomez 23,777,548
6 justinbieber 23,035,271
7 taylorswift 22,265,893
8 kendalljenner 19,753,709
9 kyliejenner 18,065,419
10 khloekardashian 17,933,198
11 mileycyrus 16,186,877
12 nickiminaj 16,179,523
13 neymarjr 15,625,513
14 badgalriri 15,489,400
15 katyperry 14,982,008
16 kourtneykardash 14,562,573
17 natgeo 12,706,527
18 cristiano 12,586,638
19 nike 12,369,956
20 kevinhart4real 11,744,629
21 jlo 11,544,763
22 ddlovato 11,548,575
23 9gag 10,968,940
24 victoriassecret 10,672,215
25 harrystyles 10,473,635

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