McLaren to Launch McLaren Automotive and the MP4-12C

McLaren MP4-12C
Courtesy of: McLaren Automotive

McLaren believes the rules in the sports car world are about to be re-written. During a historic event, McLaren will launch a new luxury car brand to the world!

McLaren has seen twenty, successful years of sports car design, engineering and production.

Now combined with the inspirational success in Formula 1, McLaren Automotive Chairman Ron Dennis will soon announce his plans to launch the ultimate line-up of technology-led and customer-focused performance cars for the 21st century.

On March 18, 2010 – McLaren will launch a completely new car brand, titled ‘McLaren Automotive‘. The press conference will be hosted by Chairman Ron Dennis and Managing Director Anthony Sheriff.

View the live press conference here (Time: 10:30 GMT – London, UK):

The press conference will provide an exciting overview and tell the story of the new McLaren Automotive and the MP4-12C. Topics covered will include: investment, manufacturing, production, development, design, heritage and the Formula 1 process and technology transfer.

There is no doubt that McLaren’s new MP4-12C will re-write the rules of sports car design through Formula 1-inspired engineering, revolutionary chassis architecture, and McLaren’s absolute focus on efficiency.

McLaren MP4-12C
Courtesy of: McLaren Automotive

There is no denying McLaren’s long history of luxury cars. Their automotive division has already built the world’s most critically acclaimed supercar, the McLaren F1 (1993-1998), as well as the world’s best-selling luxury supercar, the Mercedes-Benz SLR McLaren (2003-2009).

Chairman Ron Dennis is quoted, “It is a long-held dream of mine to launch high performance sports cars that set new standards in the industry.”

McLaren Automotive now looks to carry on that luxury tradition and deliver well into the future with a new range of revolutionary sports cars.

The first car from the new company – McLaren Automotive, is the McLaren MP4-12C. It’s a high performance two-seat mid-engine model in the ‘core’ sports car market segment for cars costing between £125,000 and £175,000.

McLaren Technology Center
Courtesy of: McLaren Automotive

For additional information, please go to McLaren Automotive


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