Borghese’s New Premium Hair Care Line is Worth Its Price Tag
Now they can add premium hair care products to their prestige array of products. In conjunction with leader in high-end professional salon specialist, Primary One Brands, Borghese announced the launch of several new products: Venetian, Salermo, Tuscany, Giovanni, Siena, Milan, and Capri.
With the same strict standards to quality, Borghese’s new hair care line are formulated with proprietary Acqua Di Vita® Complex, the main age-defying ingredient found in many of the company’s products. This Complex is found in mineral waters and volcanic mud in the Italian region of Tuscany, and is known for its rejuvenating effects.
The new Borghese line of hair care products will not only live up to the professional-grade, high-quality product the Borghese brand is known for; it will also be more accessible to the everyday consumer. The new hair care line of products from Borghese will be available at select CVS locations nationwide.
“Borghese is built on a heritage that dates back to the 14th century when people first sought the healing waters of the Tuscan Earth,” said Georgette Mosbacher, president and CEO of Borghese, Inc.
“Today, we are actively pioneering new products which are responsive to a woman’s beauty needs and wants, while staying true to our heritage. The new hair care line allows a broader range of consumers to enjoy our innovative and meticulously-designed products.”