Italian car manufacturer Lamborghini, announced its new luxury SUV – Urus. The Lamborghini SUV is likely to become both the fastest and most expensive trucks anywhere in the world.
Joining a more crowded field of luxury SUV’s, the Lamborghini SUV will compete against the Rolls-Royce Cullinan, Maserati Levante and Bentley Bentayga, plus who knows what other luxury SUV models will available in 2018.
The Lamborghini SUV was originally displayed based on the Urus concept back in 2012 at the Beijing Motor Show (see photo above). Lamborghini appears to be targeting the fast-growing, SUV segment, plus offering another buying option for its own clientele. The two primary Lamborghini car models currently offered are the Huracán and Aventador coupes.
Lamborghini will be expanding its Italian, Sant’Agata Bolognese factory to handle the SUV production. Current plant size of 80,000 square meters will be growing to about 150,000 square meters, as reported by Lamborghini. Over the lifecycle of the new Lamborghini SUV, hundreds of millions of Euros will be invested in the factory expansion. The plant growth will also require about 500 new employees to be hired, which will help the local economy in Italy.
Stephan Winkelmann is the Automobili Lamborghini President and CEO and was quoted, “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era. The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”
The Lamborghini Urus isn’t the first SUV from the Italian luxury car maker. It produced the LM002 model between 1986 and 1993. It was a blend of an off-road vehicle and luxury supercar.
Lamborghini expects to sell about 3,000 Urus models a year, and relying on the growing number of millionaires in the U.S., China, Middle East, Europe and Russia to fuel the demand.