Aston Martin Developing Luxury Brand

Aston Martin could co-operate with Daimler AG’s Mercedes on ventures ranging from engines to new models, the British luxury carmaker’s majority shareholder, Kuwait’s Investment Dar, said on Tuesday.

Adham Charanoglu, business development manager for Investment Dar, which bought Aston Martin from Ford Motor Co last March, said it had held talks with Mercedes and with LVMH’s Louis Vuitton and PPR’s Gucci on branded merchandising.

Any brand development would need to be at the top end of the luxury market, with opportunities stretching from apparel, owners’ events and track racing to real estate, Charanoglu said, adding Aston Martin’s merchandising revenue would rise from $100 million in 2006 to more than $300 million by 2009. But Charanoglu said production would continue in the UK.  Full article


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