BMW is taking a big chance with its 7 Series luxury sedans. The luxury German automaker is offering the only luxury sedan in its class, that don’t include a V-8 engine and priced above $70,000.
Will the risk pay off is the big question.
BMW’s 2011 740i will be priced at $70,150. The longer version, 740Li, will go for $74,550. In addition, there’s a $875 destination charge on top of the base cost.
Utilizing BMW’s Efficient Dynamics philosophy, the twin-turbo V-6 will offer 315 horsepower.
Now BMW claims its modern engines can “equal or exceed” the outputs of older, larger engines with more cylinders.
The key is whether the luxury market will accept that claim and pay the high price.
Or will shoppers simply decide to choose a V-8 engine in either the Mercedes-Benz S-Class, Audi A8 or Jaguar XJ. Another option is shell out about $80,000 for the BMW 750.
Learn more at www.bmw.com