It’s the ultimate battle of cocktail mixology on the high seas! 5,500 of the world’s best bartenders will go head to head in an epic competition.
Diageo Reserve World Class™ is sponsoring this battle in partner of 4 of the biggest names in the cruise industry – Princess Cruises, Norwegian Cruise Line, Celebrity Cruises and Royal Caribbean International.
Diageo Reserve World Class has been transforming fine drinking experiences and cocktail culture, both around the world as well as at home. The brand offers some of most recognized spirits known today. Their luxury portfolio includes the following popular labels:
JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky, JOHNNIE WALKER® PLATINUM LABEL™ Blended Scotch Whisky, JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky, The SINGLETON™ Single Malt Scotch Whisky, CÎROC® Vodka, KETEL ONE® Vodka, TANQUERAY® No.TEN™ Gin, DON JULIO® Tequila, ZACAPA® Rum, Bulleit® Bourbon, and Talisker Single Malt Scotch Whisky.
This year’s competition will see a huge increase in participation as 5,500 cruise line bartenders from around the world will compete for supremacy. That’s almost 15 times more participants than last year.
Photo: Ian Derry
The goal of this incredible bartender battle is to discover the next generation of bartending talent by introducing and sharing the latest mixology trends, then carrying these learnings to the best bars worldwide.
The head to head rounds will go on until only four bartenders remain. The final four will compete at the glamorous Diageo Reserve World Class Global Travel semi-final event on 5th June, and held in tropical Miami, Florida. Who will be crowned the mixologist extraordinaire?
World Class Global Winner for Latin America & Caribbean 2013, Mario Seijo, will be managing the training program this year. Seijo will be supported by leading mixologists Joseph Brooke, Julio Cabrera plus Michael Parish. The team will coach the on board bartenders in various showmanship skills in addition to the latest cocktail making trends to create great tasting drinks for their cruise ship guests. Two of those trends include ‘Gin and the Secrets of Distillation’ and ‘Mediterranean Mastery’.
Louise Higgins is the Marketing Director of Diageo GTME Western was was quoted, “WORLD CLASS has become synonymous with creativity, style and sophistication, constantly pushing the boundaries of contemporary and experiential cocktail culture. Through DIAGEO RESERVE WORLD CLASS, the drinks industry’s largest investment in luxury drinking experiences, we are delighted to be collaborating with the best cruise lines in the industry to transform fine-drinking for holiday makers. This is our biggest year ever by some way and we are excited to see these bartenders will take their cocktail making skills to new levels in the world’s most credible cocktail competition.”
Due to the large increase in participating bartenders, Diageo Reserve World Class decided to bring in two more cruise line heavyweights. Royal Caribbean International and Celebrity Cruises will join this year and are excited to add fine-drinking experiences for their passengers as well.
If you would like to learn more and book a reservation on one of these luxury cruise ships to watch the bartender competition. please contact The Life of Luxury. A travel concierge member will be happy to assist you. Come back often to read the latest news on our luxury blog.