The all-new 2014 Range Rover Sport is Land Rover’s fastest, most responsive and agile car to ever hit the market. To celebrate this luxury SUV, Land Rover has developed an interactive digital experience, titled “Race The Sun.”
“Race The Sun” communicates a highly suspenseful and original story via an interactive film that is integrated with competitive gaming functionality.
“Driven to Another Level” is Range Rover’s Sport marketing campaign and the new video is a key component of their marketing strategy.
Viewers will experience a mysterious and high intensity race across wilderness and asphalt while driving the new 2014 Range Rover Sport.
While racing towards a setting sun, use your driving skills to keep up with the Range Rover Sport driver and his vehicle.
To view the interactive digital experience from Land Rover, click here – RACE THE SUN
Viewers have several ways to engage with the film. They can sync to their smartphones and turning it into a game controller and second screen experience, or use their computer keyboard. Tablet users will also have the full experience.
As the journey of Range Rover Sport continues, viewers follow along for the ride, unsure of how their fun journey will finally end. The video also features a 360º interior and exterior experience of the stylish new Range Rover Sport.
Kim McCullough is the Brand Vice President of Land Rover North America and was quoted, “We developed RACE THE SUN to be a unique, engaging way for current and future customers to interact with the new Range Rover Sport.”
The technologically advanced, 2014 Range Rover Sport features an assertive and muscular exterior, luxurious interior and the practical flexibility that’s provided by the option of 5+2 third row seating.
The “Driven to Another Level” marketing campaign highlights key elements of the vehicle’s DNA – its unparalleled on- and off-road capabilities – in addition to its target consumer, who are individuals driven to go beyond the limits in their everyday lives.
The all-new 2014 Range Rover Sport is available in three, impressive SUV models: SE, HSE and Supercharged.
Land Rover believes the 2014 Range Rover Sport allows customers the perfect balance of both sport and luxury. Pricing begins $63,495.
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