Martell Cordon Bleu Modern Masters Campaign by House of Martell

Martell Cordon Bleu Modern Masters
Martell Cordon Bleu Modern Masters

Modern Masters is an “Advertising-as-art” series that’s dedicated to Martell Cordon Bleu through the unparalleled vision of selected, talented artists.

Makers of the finest cognac, the House of Martell is honored to unveil the next chapter of its Martell Cordon Bleu Modern Masters campaign, which will feature well-known photographer Bruno Aveillan.

The iconic Martell Cordon Bleu Cognac bottle was designed with Aveillan’s personal interpretation. It was created in an exquisite space-turned-gallery and softly illuminated softly by the warm glow of light

When asked about the inspiration behind his design, Bruno Aveillan answered, “What interested me was the meeting of two worlds. Martell Cordon Bleu alludes to a century of savoir-faire, meeting an environment edging into the avant-garde. I wanted to create a fragmented, impressionistic look to engage the viewer in a more emotional way.”

Below is a video of the making of Martell Cordon Bleu Modern Masters film:

Bruno Aveillan is a talented photographer, multimedia artist and director, who has won numerous International Awards (Cannes Gold Lion, Gold London International Award …). In addition, Aveillan has exhibited worldwide, notably at the MOMA in New York or the Louvre Museum of Decorative Arts in Paris.


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