Making A Microserf Smile

Steven A. Ballmer had an epic morale problem on his hands. Microsoft Corp.’s stock had been drifting sideways for years, and Google envy was rampant on the Redmond (Wash.) campus. The chronically delayed Windows Vista was irking the Microserfs and blackening their outlook. So was the perception that their company was flabby, middle-aged, and unhip. Full article

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