Author J.K. Rowling was named “Entertainer of the Year” by Entertainment Weekly. Her success with the “Harry Potter” series of books is staggering. Revenue from all “Harry Potter related sources is about $15 billion. 400 million books sold worldwide. $4.5 billion in worldwide box office ticket gross sales, for all five of the “Harry Potter” movie films. A truly incredible feat.
What J.K. Rowling has done to drive such strong growth in book reading is undeniable. Children of all ages are hooked on her books. Far beyond the words she offers in her books, one can find an enriched culture wrapped around “Harry Potter” and the ensemble of lively characters.
What’s next for Rowling? She has a few ideas in mind – one involves children and one for adults. Based on her successful past, whatever comes next will most likely be another hit. Full article