Fashion label Jimmy Choo has introduced Jimmy Choo Man – which is the luxury brand’s first scent for men.
Scheduled to launch on August 11 in the U.K., Jimmy Choo Man eaude toilette will be available followed by a worldwide roll-out. This will be Jimmy Choo’s first masculine fragrance after its success in shoes, bags, accessories and women’s fragrances.
Pierre Denis who is the CEO of Jimmy Choo was quoted at the London Collections: Men product launch, “This is a fragrance for the man who goes out with the Jimmy Choo woman.”
The new mens fragrance consists of an enticing blend of fresh honeydew melon and lavender, then mixed with pineapple leaf and pink pepper. To top it off, the new Jimmy Choo scent includes the perfect amount of suede and patchouli leaves.
Several months ago in March, actor Kit Harington from the hit HBO TV show “Game of Thrones” was announced as the spokesman for the new Jimmy Choo’s men’s collection. The Jimmy Choo Man ad campaign was shot by famous Peter Lindbergh and filmed at a posh Hollywood Hills mansion.
Retail prices for Jimmy Choo Man fragrance will be between $54 for a 30-ml. bottle up to $104 for the 100-ml. bottle. There will be additional Jimmy Choo Man line products such as deodorant, shower gel plus aftershave balm.