Blancpain Introduces New X FATHOMS watch in Dubai

Blancpain X FATHOMS luxury concept watch
Blancpain X FATHOMS watch

Luxury watchmaker found an incredible way to launch their new watch release. In Dubai, Blancpain presented the luxury watch brand’s newest luxury watch – the X FATHOMS.

The X FATHOMS watch was introduce by CEO Marc A. Hayek along with champion freediver, GIANLUCA GENONI, who holds more than 15 free-diving records.

Blancpain, the world’s oldest watch brand, has been heralded for its aesthetic and technological know-how for since its creation in 1735. Founded by Jehan-Jaques Blancpain, ultra luxury Swiss watch manufacturer Blancpain is known and respected for being the creator of some of the most complicated mechanical watches ever created in history.

The X Fathoms is a world premiere concept watch, the “most extreme” watch Blancpain has ever produced.

The new brand watch features a unique mechanical system and was cleverly immersed in the biggest aquarium of the world at the biggest mall in the world, the Dubai Aquarium & Underwater Mall at the Dubai Zoo.

Mr. Hayek and Mr. Genoni were also submerged underwater in an amazing display that combined engineering and human resistance …. plus pure, genius marketing!

You may also like...