Vico Milano: A Boutique Hotel Gem in the Heart of Milan
Tucked away discreetly at Corso Genova 11, Vico Milano is an ultra-boutique hotel retreat offering just seven intricately designed suites in the bustling centro storico. Yet, the luxury hotel still exudes an air of serenity and creative flair.
Vico is the passion project of Neri Baccheschi Berti. He transformed his mother’s former fashion showroom from the ‘90s into a unique boutique stay in the heart of Milan. Like its sister property, Castello di Vicarello, the hotel is rooted in family. The thoughtful design and carefully curated details definitely add to the entire experience. Neri now runs VICO Milano with his wife Akriti. They blend their love of travel and contemporary style to create a cozy, design-forward stay in the city.
Artful Ambiance & Signature Design
Once a fashion atelier and before that, a bicycle factory – the property has been transformed with exquisite care. Sicilian architect Giuseppe Alito and founder Neri Baccheschi Berti collaborated to cultivate a refined aesthetic. For example, Moroccan bathroom tiles, Turkish marble tables, Iranian carpets, handcrafted Tuscan furniture, and artisan touches layered throughout.
Personalized Hospitality
Vico feels more like a friend’s perfectly curated home than a hotel. The welcoming resident manager and small team deliver polished, personalized service. These include assistance with cooking classes, sightseeing in vintage Fiats, or bespoke local recommendations.
Stylish Amenities
House Bar: A moody, speakeasy-style bar serving organic wines from the Castello di Vicarello estate. In addition, enjoy classic cocktails, Champagne, and Tuscan salumi and cheeses in a refined, art-deco setting.
Breakfast: Freshly baked pastries, cheeses, cold cuts (often from the sister estate’s artisan producers), fruit, yogurt parfaits, and the refreshing “Vico Tonic”. A juice blend of celery, apple, cucumber, and lemon.
Fitness Nook: A compact, stylish gym and even a spin machine ensure you can stay active without stepping outside.
Thoughtful Extras: Free high-speed Wi-Fi, a cozy communal lounge with rich décor and a plant-smothered wall. In addition, the concierge, luggage storage, and coworking space amenities.
Eco-Conscious: Large Aesop amenity bottles, biodegradable bathroom products, and sustainable linen policies underscore an eco-friendly ethos.
Why Travelers Should Stay
Design Immersion: You’re sleeping inside a piece of art—with sumptuous textures, global design influences, and artisan craftsmanship around every corner.
Exclusivity & Calm: Only seven rooms means you will enjoy standout privacy, quiet luxury, and attentive service.
Authentic Local Feel: The vibe is that of staying in a stylish Milanese friend’s apartment. Warm, refined, and personally curated.
Central Yet Hidden: Ideally located but hidden from view, Vico feels peaceful while being a short walk from Milan’s major attractions.
Sustainable & Sophisticated: With eco touches and thoughtful design, it appeals to conscientious travelers who value both style and substance.
Nearby Milan Highlights
Il Duomo & Galleria Vittorio Emanuele II: Milan’s Gothic cathedral and its iconic glass-roofed arcade. Perfect for strolling and shopping. Plus you are just a 15–20 minute walk away.
Castello Sforzesco & Parco Sempione: Historic fortress with museums and a beautiful park next door, ideal for culture and calm.
Navigli District: Charming canal-side area buzzing with nightlife, bars, and the local aperitivo scene – just a stroll away.
Brera & Design District: Walk to the artistic Brera neighborhood or the Tortona & 5Vie design quarters for galleries and cutting-edge style.
Historic Churches & Museums: Santa Maria delle Grazie (home to The Last Supper), Sant’Ambrogio, and sleek modern museums are all within easy reach.
Why Stay at Vico Milano
Vico Milano is an intimate, design-forward escape in a city known for style. With high craftsmanship, personalized service, the luxury hotel is in a prime yet tranquil location. It’s ideal for travelers who want to feel Milanese, not just see Milan. Pair that with nearby iconic landmarks, quirky neighborhoods, and a beautifully curated space – and you’ve got a Milan stay that’s as inspiring as the city itself.
Photo: Vico Milano