Luxury Watches In Focus: How the Market Changed In 2024

2024 was an extraordinary year for the world of luxury watches. In this exclusive Chrono24 report, we’re taking a detailed look at the outstanding developments that shaped the market over the past year.

From the top performers that dominated the industry, to the models with the most noticeable price increases, we’re analyzing the trends that are keeping collectors and enthusiasts alike on the edge of their seats. We’ll also explore the innovative designs and stylistic trends that were in the spotlight in 2024.

1. The Best-Selling Watches Each Brand

Rolex GMT-Master II 126710BLNR
The year 2024 once again belonged to the undisputed Number 1: Rolex. No other brand has been able to surpass the worldwide popularity and stable value of Rolex. The Rolex GMT-Master II continued its dominant role, securing the title of the best-selling watch of the year.

Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002
The Speedmaster Professional Moonwatch is Omega’s top model and is still a fan favorite today – rightly so. The 2021 edition is a steady improvement on the previous Speedmaster, and Omega offers sapphire crystal and Hesalit versions, each with their own advantages. The release of a thoroughly modern yet vintage-style watch under the same reference number was tantamount to a sales guarantee.

Patek Philippe Nautilus 5711/1A-010
Rumor has it that the excessive popularity of the Nautilus was a major reason for its discontinuation. While the hype surrounding the Patek Philippe Nautilus is slowly dying down, its cultural influence remains enormous. More affordable prices are attracting more potential buyers. Looking ahead to 2025, Patek hopes that a certain new model will become a sought-after watch.

2. The Best Positive Performance

2024 has once again shown that watches are far more than just precise timepieces – they are investments. In addition to Rolex, there are other brands whose models have risen in value and proven to be solid collector’s items.

Cartier Santos 100 Ref. 2656
With an impressive increase in value of 26.46% in 2024, the Cartier Santos 100 has achieved the status of a coveted vintage classic. Launched in 2004 to celebrate Cartier’s 100th anniversary, this watch is not only functional, but also a stylish symbol. The price range of $3,700 to $6,300 makes it an attractive investment for collectors who appreciate both design and long-term value development.

Increase in value: 26.46 %

Jaeger-LeCoultre Reverso Grand Taille Ref. 270.8.62
Another brand known for its brilliant design is Jaeger-LeCoultre. Above all, the brand is known for its industry icon, the Reverso Grand Taille. The Reverso was designed in the early 1930s as a sports watch for polo players and has evolved over time into a stylish dress watch whose characteristic feature is a reversible case. With a price increase of 22.86%, this model remains a classic among dress watches. Even with prices starting at around $5,200, this watch is a solid investment and continues to be prized by collectors.

Increase in value: 22.86 %

Grand Seiko SBGM221
Grand Seiko is a brand with a wide variety of great options. If you know Grand Seiko, you know that the brand makes incredible watches that are characterized by high-precision movements and exceptional craftsmanship. The Grand Seiko SBGM221 has risen in price by almost 20% and is priced at around $3100 to $4,700 on the Chrono24 marketplace.

Increase in value: 19.78 %

3. The Most Popular Design Trends

Fascinating Trends Shaped the Watch Industry in 2024. Rectangular and tonneau-shaped cases became increasingly popular, driven by iconic models such as the Cartier Tank and the Omega Constellation. Roman numerals also experienced a comeback, largely fueled by the success of Cartier. In terms of case materials, titanium, silver, and carbon became increasingly popular, especially with brands such as Tudor and Grand Seiko. Manufacturers also ventured into bolder colors: pink and orange for example made a splash with the Tudor Miami Black Bay Chrono, setting fresh accents in the watch world.

Case Shapes 2024: Rectangular Designs On the Upswing, Cartier As Trendsetter
Round cases remained dominant in 2024, while rectangular shapes increased significantly by 12.56% compared to the previous year – primarily due to the success of the Cartier Tank and Santos which are shaping this trend. Tonneau-shaped case designs and elliptical cases are also gaining attention, showing an increasing variety in the market. Cartier remains a key driver of this development.

At the same time, Arabic numerals experienced a slight upswing, while Roman numerals, strongly influenced by Cartier, continued to gain in importance with a +9.54% increase. Despite a slight decline, watch dials featuring only indices remained very popular. Both trends illustrate the increasing diversity and influence of brands such as Cartier.

Material Trends 2024: Titanium and Silver On the Rise, Tudor Sets the Tone
In 2024, stainless steel remained the preferred case material with a share of 75.30%, while gold-steel combinations gained slightly in popularity. Titanium is developing particularly dynamically, with growth driven by brands such as Tudor, Grand Seiko, and Citizen. Silver is also showing a strong upward trend at +14.91%, often in conjunction with the Cartier Tank Must de Cartier.

 

Watch Features 2024: Moon Phases Inspire, Chronographs Lose Their Appeal
In 2024, the classic time display remained the dominant watch function with 87.39%, showing slight growth. Moon phase watches increased in sales enormously by 56.33% compared to 2023. Popular examples include the Jaeger-LeCoultre Master Ultra Thin Moon and the Omega Speedmaster Moonwatch, as well as the the Omega Speedmaster Moonwatch. Chronographs, on the other hand, such as once-popular models like the Rolex Daytona, are becoming much less in-demand. Day of the week displays and tachymeters are also attracting less interest, indicating a shift towards more specialized functions.

Summary

The year 2024 impressively demonstrated that the watch market remains a dynamic space for collectors and investors. Once again, Rolex is setting the standard as the undisputed best-selling brand. Other renowned brands such as Cartier, Jaeger-LeCoultre, and Grand Seiko have also proven that they are true classics, and that the market has far more to offer than just the best-known names. The year’s design trends reflected a return to minimalist elegance. The dynamic market of 2024 also offered numerous opportunities to benefit from the increase in value and timeless style of watches.

We’re looking forward to the year 2025 and the developments it will bring. Which brands and models will dominate the watch world in the coming year? One thing is certain: The value of watches will continue to be determined not only by their popularity, but above all by their long-term quality and investment potential. We look forward to discovering and following the new trends and innovations that this year has in store.




CVDK Grand Planetarium Eccentric Manufacture Luxury Watch

With immense pride, Christiaan van der Klaauw Astronomical Watches unveils the masterpiece ‘CVDK Grand Planetarium Eccentric Manufacture’. 2024 Marks the golden jubilee of Christiaan van der Klaauw Astronomical Watches. Thus, that’s 50 years adorned with dedication, innovation, and horological brilliance. To commemorate this auspicious occasion, Christiaan van der Klaauw unveils the mezmerising CVDK Grand Planetarium Eccentric Manufacture luxury watch:

It’s the only mechanical Planetarium watch in the world that displays all 8 planets. As a result, it shows in real time the eccentric orbits of Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune around the Sun. The exceptional Haute Horlogerie CVDK masterpiece echos the luxury watch brand’s enduring commitment to the art of timekeeping.

This unique CVDK timepiece is a creation by three generations of CVDK: Mr. Christiaan van der Klaauw, Daniël Reintjes & Maria Reintjes and Pim Koeslag. Therefore, the collaboration celebrates the company’s 50th anniversary of Astronomical Complications.

In the celestial tapestry of time, 2024 marks the golden jubilee of Christiaan van der Klaauw Astronomical Watches. Christiaan van der Klaauw unveils the mesmerizing CVDK Grand Planetarium Eccentric Manufacture. For example, it is the only mechanical Planetarium watch in the world that displays all 8 planets and the sun. Clearly, it’s an exceptional Haute Horlogerie CVDK masterpiece.

CVDK Grand Planetarium Eccentric Manufacture Luxury Watch

Created By 3 Generations at CVDK

As the shining centerpiece of their jubilee, the watch industry celebrates the unveiling of the newest CVDK masterpiece. The CVDK Grand Planetarium Eccentric Manufacture is a unique CVDK timepiece. The concept and complication are rooted in the CVDK Kepler’s Planetarium Clock that Christiaan developed in 1995. Continuing, Daniël Reintjes & Maria Reintjes created the design for this beautiful new CVDK watch. Hence, it incorporates many details from their 15 years of creative development.

This is notably reflected in the stunning Aventurine Glass ‘signature’ dial and beautiful new case with ‘Klaauw’-shaped lugs. Pim Koeslag meticulously transforms the original compass and pencil drawings into a fully developed 3D CAD design. The entire piece was crafted in the CVDK atelier, from prototype to final production. Now, in 2024, this extraordinary watch will be unveiled by the three generations of CVDK to fittingly celebrate 50 years of astronomical complications.

Eccentric Planetarium

The CVDK Grand Planetarium Eccentric Manufacture watch display shows the planets follow eccentric paths. They closely mirror reality as accurately as possible. The Sun 0 is positioned exactly in the middle of the Eccentric Planetarium.

The 8 planets orbit around the sun as follows:
1) Mercury 87.97 days
2) Venus 224.70 days
3) Earth 365.24 days
4) Mars 686.98 days
5) Jupiter 11.86 years
6) Saturn 29.46 years
7) Uranus 84.02 years
8) Neptune 164.80 years

The CVDK Grand Planetarium Eccentric Manufacture boasts a staggering number of gears. In total, there are 3,338 teeth. At its heart, lies the in-house developed Manufacture Movement. In addition, it’s the most complicated watch ever created in the atelier of Christiaan van der Klaauw Astronomical Watches.

Return soon to follow more luxury watch news releases like the CVDK Grand Planetarium Eccentric Manufacture.

Photos: Christiaan van der Klaauw




New “House of the Dragon” Timepiece Collector Sets From Kross Studio

Kross Studio is known for its innovative fusion of fantasy and haute horlogerie. A new watch collection takes inspiration from the mega-hit, HBO series – House of the Dragon. The second season of the series is now available underway. As a result, these exquisite timepieces and dragon egg sculptures offer discerning collectors an unparalleled opportunity to immerse themselves in the mythical realm of Westeros.

Kross Studio introduces an amazing six latest collector. Thus, it pays homage to the show’s dragons – Arrax, Silverwing, Moondancer, Seasmoke, Vermithor and Sunfyre. Plus, previous unique collector set editions came from the Kross Studio x House of the Dragon collaboration. These are dedicated to Balerion (sold out), Viserion, Viserion Ice Dragon (sold out) and Drogon (sold out). In addition, Rhaegal, Syrax, Caraxès (sold out), Meleys (sold out), Vaghar (sold out), and Vermax (sold out).

Each of the Collector Sets pays homage to a specific dragon from the “Game of Thrones” saga. As a result, they capture their unique essence and formidable presence. The main feature of each set is a mesmerizing central floating tourbillon watch. It’s a masterpiece of horological engineering designed by Kross Studio’s founder Marco Tedeschi. The watch and its tourbillon, suspended beneath a sapphire crystal dome. Therefore, it reflects the distinct aesthetic codes of House Targaryen, from its 45mm grade 5 titanium case to its intricate movement.

Complementing the watch is a meticulously crafted dragon egg sculpture in resin. It’s hand-painted by the renowned French workshop Leblon Delienne. Thus, each egg represents its corresponding dragon. In addition, the egg serves as a nest for the watch and adds an element of fantasy and intrigue to the collection.

 

Kross Studio - House of the Dragon watches collection

 

“Dreams didn’t make us kings. Dragons did” – Daemon Targaryen

Marco Tedeschi states, “We are thrilled to unveil these new Collector Sets, which represent a culmination of our passion for horlogerie and our deep admiration for the ‘Game of Thrones’ universe. Each piece is a testament to our commitment to craftsmanship, innovation, and storytelling, and we are confident that they will resonate with collectors and fans alike.”

The ultimate Targaryen-inspired timepiece

At the heart of the Game of Thrones Central Floating Tourbillon lies the innovative KS 7’005 movement. For example, the movement features a world-first, manually wound floating central tourbillon. As a mesmerizing complication, it seems to defy gravity as it rotates within the watch. In addition, the peripheral hour display mechanism adds a touch of futuristic elegance. Lastly, the hour markers are positioned around the edge of the dial instead of the center.

“Dreams didn’t make us kings. Dragons did” – Daemon Targaryen

KS 7’005 Caliber

The manual-winding patented floating central tourbillon is designed, crafted, and assembled in Kross Studio’s workshops. Therefore, the barrel and the regulator provide a power reserve of 120 hours with chronometric performance. Continuing, this remarkable complication is a testament to the pinnacle of horological expertise.

Floating in the skies

The cage of the central floating tourbillon is a visual marvel. As an example, it marks a patented, world-first achievement. Similar to a dragon gliding across the heavens looking down from above, the floating central tourbillon is suspension just below the sapphire crystal dome. As a result, it provides a breathtaking view of the inner workings of the watch beneath it.

Valyrian steel

The creative design of the watch merges key elements of the fantasy “House of the Dragon” series and its renowned dragons. For example, the dial is made of Damasteel. TV show fans will recognize its striated appearance, made up of multiple dark and shimmering layers. In closing, the Damascus steel used in the Dragon Central Tourbillon dial is crafted by Damasteel. It’s the same foundry that forged the metal used in the HBO series’ swords.

Did you enjoy reading about the new watch collection based on the mega-hit, HBO series – House of the Dragon? Return soon to hear more about the latest luxury watch news.

Photo: Kross Studio




New Frederique Constant Slimline Moonphase Date Manufacture Watch

Luxury watch brand Frederique Constant prides itself in being a true Swiss watch manufacturer. They create their own movements and assemble their watches by hand. The watch brand asked French artist seconde/seconde/ to find a way to convey the message in his own distinctive, cheeky style. Perhaps, he may have gone too far. The result is two altered limited editions of the Slimline Moonphase Date Manufacture.

One watch Slimline Moonphase edition is steel and limited to just 100 examples. The other edition is steel with a rose gold tone crown and dial elements. This one is limited to only 10 pieces.

Known as a commentator, comedian, horological hacker and even a guerrilla artist. Romaric André is better known to the world under his alias seconde/seconde/. In a short few years, Hence, seconde/seconde/ has become a mainstay in many watch collectors’ radars. From editing vintage watches with playful elements to collaborating with brands of all sizes and price segments. As a result, seconde/seconde/ found in the watch industry a perfect and somewhat untapped playground for combining his two passions: satire and horology.

For his first collaboration with Frederique Constant, seconde/seconde/ sought to shine a light on what he considers the brand’s greatest strength. The hand-assembled aspect of its watches. Upon a first glance from a distance, the Slimline Moonphase Date Manufacture appears totally normal. Yet, the finely polished three-part 42mm stainless steel case, the subtly sparkling matt silver dial and harmonious moonphase and date display are all there. Take a closer look and notice nothing is as it seems.

The applied hour markers appear to be weirdly and unevenly dispatched. Plus, the script of the logo and the date indication look like they were hand-written. Even the moonphase disk’s moon and stars look uneven and drawn by hand. For seconde/seconde/ though, it makes perfect sense. Highlight the handcrafted aspect of Frederique Constant’s Slimline Moonphase Date Manufacture by incorporating a bit of human error. On the reverse side of the case, there is an open display case.

Thanks for reading about the Frederique Constant Slimline Moonphase Date Manufacture watch. Are you looking for that perfect luxury watch? The Life of Luxury can assist you, as we work with wholesalers and retail partners all around the world.

Photo: Frederique Constant




Two New Limited-Edition Timepieces for Year of the Dragon – Arnold & Son

Luxury watch brand Arnold & Son introduces the Perpetual Moon 41.5 Red Gold “Year of the Dragon” and Luna Magna Red Gold “Year of the Dragon.” The year of the Wooden Dragon starts on February 10, 2024. In addition to a year of questioning and control, the dragon also represents negotiation and generosity.

The Arnold & Son Perpetual Moon 41.5 Red Gold and Luna Magna Red Gold models are issued in two colorways – blue and black. Each colorway is limited to only eight pieces each. Therefore, only 32 of these stunning timepieces will be available for collectors worldwide.

LUNA MAGNA RED GOLD”

Arnold & Son showcases the traditional Chinese calendar, with a majestic dragon and the artistic crafts. Fine watchmaking, miniature sculpture, and gemstone craftsmanship make up the two versions of their new luxury watches. As a result, both limited edition watches feature an encounter between a dragon and the moon.

Resonance of the Gems
As a tribute to decorative horology, Arnold & Son dedicates the “Chinese Zodiac” with their amazing Luna Magna collection. Two versions are available. They both feature a large moon composed of red gold (5N) and pietersite or onyx. The moon is face to face with an impressive dragon in the same gold.

The features a large dial. It shows dragon landing. Plus it’s made from the same stone as the three-dimensional moon, namely pietersite or onyx. The first is blue with veining. The second is smooth, glossy and black. The off-center dial showing the hours and minutes is in white opal. Thus, a signature Arnold & Son gemstone.

Cambered Dragon
Just like the case that encloses it, the dragon is hand-engraved and sculpted from red gold (5N). Hence, the powerful body of the mythical creature wraps around the dial to its head.

PERPETUAL MOON 41.5 RED GOLD

According to the traditional Chinese calendar, 2024 is a prosperous and harmonious year. Arnold & Son marks this occasion with a sculptural flying dragon on a dial. This dragon shows against the aventurine glass. Its delicate sculpture includes countless hand-crafted details.

Undulation
The majestic dragon has powerful feet, dissuasive claws, open maw, and whiskers flowing in the wind. As a result, it drifts between two worlds. With hand-painted shadows, the large, mother-of-pearl moon is overlaid with Super-LumiNova. It is against an aventurine glass sky. Plus, it’s surrounded by the constellations of the Great Bear and Cassiopeia. These are hand-painted and overlaid with luminescent material.

The Life of Luxury has partnerships around the world with luxury watch wholesalers and retailers. As a result, we can locate and offer almost every luxury watch brand and model available.

We hope you enjoyed reading the two new luxury watches from Arnold & Son. Be sure to return soon and follow the latest luxury watch news and product releases.

Photo: Arnold & Son




New Classic Tourbillon Meteorite Manufacture in Platinum Watch by Frederique Constant

In 2023, luxury brand Frederique Constant celebrate its 35th anniversary. In addition, it’s the 15th anniversary of its iconic Tourbillon calibre. For the occasion, the Maison has unveiled a Classic Tourbillon Meteorite Manufacture luxury watch in platinum. The new watch features a meteorite dial and limited to only 35 pieces.

For the first time, each individual timepiece is finished completely by hand. This undertaking is done by two Frederique Constant watchmakers, who’s goal is to ensure the highest degree of hand-finishing possible on the movement.

The Classic Tourbillon Meteorite Manufacture includes only 35 handcrafted and numbered pieces. This it’s the ultimate must-have watch. The cut-out in its dial at 6 o’clock reveals the Manufacture tourbillon created by Frederique Constant in 2008. It’s one of the few tourbillons available in a platinum case with a meteorite dial to be currently available on the market.

Another noteworthy fact is the entire hand-finishing of all the components of the movement. This exceptional and unprecedented achievement is the work of two watchmakers specializing in the Maison’s Manufacture and complication movements.

The watchmakers spent weeks using traditional instruments and tools, working on the meticulous finishing of each of the components. For example, a buff file for beveling and a hammer and punch for hand-punching. Also, 9-micron sandpaper for charbonnage of the frame (bridge) and the base of the tourbillon cage. Continuing, a single bridge alone requires between two and three days of work.

To ensure visual coherence with the color of the meteorite dial, the movement also sports a ruthenium finish. This is very rare for Frederique Constant and indeed in the watchmaking industry as a whole. Yet, all the more reason for adopting it here. Each engraving includes the timepiece’s individual number. It is rhodium-plated to ensure the characters stand out clearly.

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Ulysse Nardin Releases Blast Free Wheel Marquetry Watch

Luxury watch brand Ulysse Nardin is introducing the new Blast Free Wheel Marquetry watch. The Maison of Haute Horlogerie is doing it once again.

Ulysse Nardin has presented several limited editions of the Freak X since 2019. The are adorned with a multi-colored silicon marquetry disc. Yet, this is the first time this craftsmanship has been expressed in the Blast collection.

At the heart of this edgy Haute Horlogerie complication, is the original and innovative UN-176 movement. As a result, it defies not only the laws of attraction, but also the very principles of watchmaking construction.

Once again, Ulysse Nardin works with silicon. The same material they first introduced in 2001, with the now famous Freak watch collection. Utilizing blue-toned silicon, the luxury watchmaker creates a unique dial that appears to have several elements that float against the deep blue background.

Therefore, a visually dazzling bold statement showcases the Blast Free Wheel Marquetry’s mechanism dancing over blue-toned silicon. Hence, the creative design gives pride to its flying tourbillon. It seems the watch elements levitate with no visible attachment to the dial.

The talented research and development of Ulysse Nardin’s technical department perfected the flying calibre. In addition, the flying tourbillon of the Blast Free Wheel Marquetry is seen at the 6 o’clock position. Interestingly, it consists of 45 components and boasts a revolutionary constant escapement, including the brand’s revolutionary Anchor Constant Escapement.

The company’s Constant Escapement features a circular frame with a pallet fork fixed in the center. Thus, it supports in space on two blade springs less than a quarter of the thickness of a hair in diameter.

Decorate a single dial by assembling the small silicon plates took countless hours of work for the Ulysse Nardin artisans. Their dedication and attention to detail are critical. As a result, they were careful to not break or mark the extremely fragile jewels of the Blast Free Wheel Marquetry watch.

Lastly, the new luxury watch face features a seven-day power reserve display.

The Life of Luxury has access to almost every luxury watch brand in the world, both new and pre-owned. Let us help you in finding you that perfect, luxury watch.

We hope you enjoy reading about the Ulysse Nardin luxury watch – Blast Free Wheel Marquetry. Return soon to read about the latest luxury watch industry news.

Photo: Ulysse Nardin




Kross Studio and Hasbro Introduce “Transformers: Rise of the Beasts” Collector Watch Set

Watchmaker Kross Studio announcement of a new partnership with Hasbro to offer a 10-piece limited collector’s Transformers: Rise of the Beasts collector set. The watch collection is an inspiration from the global powerhouse Transformers franchise. Plus, the Hasbro partnership follows other collaborations with both Lucasfilm and Warner Bros. Discovery.

Tom Warner is the GM and SVP of Action Brands at Hasbro and states, “The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment. To celebrate the new Transformers: Rise of the Beasts film, we sought to create something truly remarkable. That’s why we collaborated with Kross Studio on an exquisite, bespoke offering of handcrafted timepieces that are sure to delight our loyal fans and collectors, alike.”

Transformers: Rise of the Beasts Watch

This is the first time a watchmaker creates a piece inspired by the Transformers universe. As a tribute to the nearly 40-year Transformers legacy, Kross Studio drew inspiration from key elements of the franchise. The Mechatron green color, Cybertronix language, Maximal faction emblem. In addition, there are engravings from the Transformers: Rise of the Beasts movie.

The Kross Studio “Transformers: Rise of the Beasts” tourbillon timepiece includes the in-house KS 7’005 movement. Plus there is a central floating tourbillon. it’s both a visual marvel and a technical wonder. In addition, the tourbillon and its fixed second wheel levitate above the movement and dial hands. The Kross Studio design provides a never-before-seen perspective into the mesmerizing mechanics of the tourbillon.

Each dial element has undergone meticulous work, reflecting the great attention to detail. The hours and minutes display in a unique peripheral format. Thus, made possible by a planetary gear system that orbits 360° around the tourbillon. Also, the hour-and-minute display system is fixed on two broad, high-precision ball bearings.

Kross Studio and Hasbro Introduce

Maximal Airazor

The functional sculpture included with the Transformers: Rise of the Beasts Collector Set is a reproduction of a major enigmatic element from the movie. The creation honors Maximal Airazor. Airazor is the vigilant protector of her team and allies. She has an amazing wingspan and deadline poise and power.

In this Kross Studio and Hasbro collector watch set, the Airazor artifact conceals an equally precious object. It is the Kross Studio Transformers: Rise of the Beasts central tourbillon timepiece.

It is a first, as Hasbro opens the doors of its product development department to a licensed partner to develop an exclusive collaboration. The stunning creation is a one-of-a-kind collector’s item dedicated Transformers fans around the world. The strong bond conveys a functional art piece that cannot be ignored.

The new Transformers: Rise of the Beasts Collector Sets is available at kross-studio.com, or through official partners and select authorized retailers. The watch price is 98’000 CHF / $107,867 USD.

The Life of Luxury has partnerships with all major luxury watch brands around the world. Let us assist you and find that perfect luxury timepeice.

Photo: Kross Studio




The Amazing Freak ONE Luxury Watch by Ulysse Nardin

Luxury watch brand Ulysse Nardin first introduced the Freak luxury watch in 2001. Designed by Ulysse Nardin maverick owner Rolf Schnyder and expert watchmaker Dr. Ludwig Oechslin. Now after two decades later, the Freak ONE luxury watch is introduced.

The Freak ONE luxury watch by Ulysse Nardin draws inspiration from the first Freak. The new watch model features three signature characteristics:
1) Loaded with Advanced Technology
2) East to Use
3) Durable and Designed to be Worn Everday

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The Freak ONE epitomizes the company’s strong commitment to innovation and excellence. The watch is powered by the caliber UN-240 Manufacture. In addition, it has an automatic movement with 72-hour power reserve. The flying carrousel movement rotates around its own axis. Plus, it features a silicon oversized oscillator and hairspring. Last, the escapement includes DIAMonSIL for both added precision and durability.

The Freak One watch features its iconic orbital flying one-hour carrousel. The rotation observed is provided by the watch itself. Strikingly, you will notice this new luxury watch has no dial, no hands and no crown. In addition, it is the first mechanical watch in history that comes with silicon escapement wheels.

Freak ONE Luxury Watch by Ulysse Nardin

The black DLC-coated titanium case is 44mm in size. Its stunning satin finish is perfectly complemented by a rose gold 5N bezel. Plus, the new watch is fitted with a black rubber ‘ballistic’ textured strap. It is made of 30% recycled rubber from production waste by BIWI.

Over the years, this iconic and radical timepiece has gone through its 13 variations. It embodies the technical excellence and innovative spirit of the integrated Ulysse Nardin manufacture. It’s clear to see, the Freak watch series has simply reset the boundaries of watch design and engineering.

The Life of Luxury offers both authentic new and pre-owned watches from all the major luxury watch brands. Please contact us today for assistance in locating that perfect watch.

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Photo: Ulysse Nardin




New Limited Perpetual Moon “Year of the Rabbit” Timepiece by Arnold & Son

Arnold & Son celebrates the year of the Lunar New Year and the Year of the Water Rabbit with a new artistic version of the brand’s Perpetual Moon “Year of the Rabbit” timepiece. The luxury watch brand continues its annual celebration of the traditional Chinese calendar. This time with this limited new series of eight high-precision moon-phase wristwatches. The Perpetual Moon “Year of the Rabbit” timepiece features a sculpted golden rabbit set against a backdrop of black aventurine. It poses next to a pagoda and is surrounded by waterfalls.

The Perpetual Moon “Year of the Rabbit” timepiece is symbolic, powerful, sophisticated, and full of meaning. Arnold & Son has sculpted the animal in a calm yet watchful pose. For example, it sits majestically against a backdrop of black aventurine, beneath a great mother-of-pearl moon. In Chinese Zodiac iconography, the water rabbit is the moon’s loyal companion. In addition to its fine watchmaking movement, the timepiece also displays masterful aesthetics.

The year of the Water Rabbit begins on Saturday, January 21, 2023. Based on the founding legends of the Chinese Zodiac, the rabbit inhabits a white jade moon, and serves as its pet. The rabbit embodies prudence and agility. As a result, when shown alongside the characteristic element of the year of the Water Rabbit, this animal promises longevity, peace, and prosperity.

Celestial light

Arnold & Son accommodates a large moon on the watch dial. In a large aperture, a turning disc reveals the waxing and waning of the night’s celestial body. Plus, one will see the appearance of the crescent moon and its light. The moon is crafted from mother-of-pearl with painted elements in relief. All are enhanced with Super-LumiNova.

Pale during the day, it transforms at night. This, it shines brightly and is adorned with scintillating details. The luxury watch’s dial contains aquatic elements. As a result, it adds further dimension to the scene. In the background, the disc bearing the star is made from deep black aventurine glass.

Artistic expression

The rabbit remains the dial’s key element. Sculpted in three dimensions, it is crafted from 18-karat rose gold. This time consuming work is worthy of the exceptional attention Arnold & Son has always paid to its limited series created in tribute to the Chinese Zodiac.

The same holds true for the watch dial. On a disc of black aventurine glass, the foliage and pagoda decorations are hand-painted with gold powder. Continuing, the Perpetual Moon “Year of the Rabbit” timepiece model is mounted on a glistening black alligator leather strap. Notice the visible platinum stitching and a lining of auspicious red alligator leather.

Expert watchmaking

Thanks to the watch manufacture’s research and development efforts, the moon phase display of this movement is extremely precise. For example, it will remain accurate for 122 years before deviating from the actual lunar cycle by one day. Hence, the Perpetual Moon “Year of the Rabbit” timepiece will work in perfect harmony with the astronomic, astrological, and collection cycles. This unique sense of eternity is characteristic of all Arnold & Son creations.

The Life of Luxury has access to all top luxury watch brands from around the world. Let us help you locate and purchase that ideal luxury watch. Contact us today.

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Photo: Arnold & Son




DC Inspired x Wonder Woman Tourbillon Watch by Kross Studio

The new Kross Studio x Wonder Woman tourbillon watch was created in collaboration with Warner Bros. Discovery Global Consumer Products and DC. DC’s Wonder Woman is a cinimatic icon. Her unique depth of character has inspired fans all around the world. As a fitting tribute to Wonder Woman’s global impact, Kross Studio has designed a complex and powerful watch. Hence, it underlines her icon status as an invincible fighter and seeker of justice.

The custom-commissioned, one-of-a-kind Kross Studio x Wonder Woman timepiece stands as a testament to Kross Studio’s daring creativity and manufacturing prowess. The Swiss luxury watch team has agile skill and creates custom designs for the most discerning collectors and enthusiasts.

Wonder Woman Movie Collection

Attractive actor Gal Gadot plays the role of Diana Prince in the Wonder Woman movie series. The first movie titled “Wonder Woman” hit theaters in May of 2017. Featuring an Amazon princess who confronts the forces of evil and bring an end to human conflict, during World War One. The second movie – 1984 came out in December of 2020. First, a botched store robbery puts Wonder Woman in a global battle against a powerful and mysterious ancient force. But that battle puts her special powers in jeopardy.

A Unique and Exceptional Superhero Watch

To produce this exceptional watch piece that embodies the superheroine, Kross Studio developed an ultra-complex new casing process. It unites the watch’s dial and movement. For example, Kross Studio engineers turned to the brand’s own central tourbillon manufacture movement to begin. Yes, the integration of the dial required a new design, inspiring a new version of the caliber KS’7000. As a result, the dial and the movement follow the curve of the sapphire crystal across its entire diameter.

Moreover, the Studio did not top the central tourbillon cage with a decorative element. Rather, it integrates Wonder Woman’s iconic emblem as an integral part of the dial. It is found above the tourbillon cage. For its part, the tourbillon cage benefits from a new design with an upper cage bridge symbolizing the Kross Studio cross.

One-of-a-kind Time Reading

Fittingly, the Kross Studio x Wonder Woman watch also presents a unique method of reading the hours and minutes. The hour hand, represents Wonder Woman’s sword. It attaches to the peripheral display mechanism in 360° orbit around the tourbillon. The superheroine’s tiara points to her shield. In turn, it reveals the disc displaying the minutes over a range of 15 minutes at 12 o’clock. Finally, the hour markers on the flange are in the shape of stars, a potent symbol of Wonder Woman.

A Stunning and Vibrant, Luxury Timepiece

The circular satin-brushed grade 5 titanium case has a design with depth and brilliance. For example, the flange and the minute disc are treated in blue pvd to the sandblasted and polished central applique in 3N gold color. The final touches go even further. Using 5-axis CNC machining techniques and hand-crafted finishes have enabled Kross Studio technicians and designers to render elements of the Wonder Woman central tourbillon watch in three dimensions.

The Kross Studio x Wonder Woman watch comes with three straps. They are easily interchangeable thanks to the ingenious quick-change strap system. One is crafted of blue calf leather strap and the second is red alligator. Lastly, the third strap comes in anthracite grey goat leather.

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