The New Year is right around the corner. Where did 2016 go? With 2017 just weeks ago, New Year’s Eve party plans are well under way. Be sure to include “El Jefe” from Tequila Don Julio.

Tequila Don Julio has been been one of the most respected tequila brands in the world. They have just introduced their newest addition to their fine tequila portfolio – El Jefe. The new Don Julio 1942 1.75 Liter bottles will be labeled “El Jefe.”

These new bottles will be available in many of the most popular nightclubs. Initially, expect to see them in California, Illinois, New York, Florida and Nevada. In addition, additional markets will see El Jefe during 2017.

Tequila Don Julio is a top choice for many people who like to drink this fine spirit either straight or mixed in their favorite cocktail of choice. From celebrities and dignitaries, Don Julio 1942 is extremely popular. In fact, it remains the fastest growing luxury spirit over the $100 retail price point.

The history of Tequila Don Julio is epic. It was originally crafted by founder Don Julio González. In a collaboration with current Master Distiller Enrique de Colsa, the great taste of this iconic tequila was born.

Tequila is always a popular alcoholic choice. Don’t risk it by choosing a low quality tequila. Go with a top brand like Tequila Don Julio and you won’t be disappointed. Your friends will thank you as well!

Now with the bigger El Jefe size, there is no reason to live life with regrets. Have fun at your next party or social event!

Enjoy the new El Jefe 1.75 Liter bottles from Tequila Don Julio. We hope you return again to follow this popular luxury blog. Read about the most popular spirits and wine news. Need help planning your next party? Let us know.

Photo: Tequila Don Julio / Shannon Sturgis Photography

Summer is the time for parties and celebrations such as family reunions, barbecues and numerous summertime social gatherings.

Make sure your friends and family members enjoy great tasting cocktails. Tequila Don Julio is the perfect choice and will make any summer occasion a popular one with your guests.

Tequila Don Julio is offering several choice drink recipes that feature its tequila paired with lagers, resulting in the new go-to drink.

Try a Palo-veza after you finish that round of golf or a Little Dragon served with some spicy sausage at a backyard barbecue. Tequila Don Julio has the perfect recipe for you.

Here are the two Tequila Don Julio cocktail recipes:

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Palo-veza:
Created by New York City mixologist Tim Cooper
Ingredients:
1 ounce Tequila Don Julio Reposado
3 ounces Grapefruit Soda
3 ounces Lager
Grapefruit Peel for Garnish

Preparation:
1. Combine Tequila Don Julio Reposado, grapefruit soda and lager into a highball glass with ice (salted rim optional).
2. Garnish with a long grapefruit peel.

Ideal Serving Glass:
Highball glass

Yield:
1 drink, no drink contains more than 0.6 fluid ounces of alcohol

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Little Dragon:
Created by New York City mixologist Tim Cooper
Ingredients:
3/4 ounce Tequila Don Julio Blanco
1/4 ounce Green Pepper Jalapeño Hot Sauce
1/4 ounce Agave nectar
3/4 ounce Fresh Lime Juice
6 ounces Lager
Pinch of Celery Salt

Preparation:
1. Combine Tequila Don Julio Blanco, green pepper jalapeño hot sauce, agave nectar, lime juice and celery salt into a cocktail shaker with ice.
2. Shake and strain into a highball glass then top with six ounces of lager.
3. Garnish with a lime wheel.

Ideal Serving Glass:
Highball glass

Yield:
1 drink, no drink contains more than 0.6 fluid ounces of alcohol

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There’s always reason to celebrate on a Friday and this year you can celebrate while sipping on a margarita … Friday, February 22 is National Margarita Day! The drink so loved and consumed by millions has its own day set aside as February 22 of every year.

The exact individual responsible for creating the classic margarita remains a mystery, although it was sometime during the 1930’s or 1940’s. Later in the 1970’s frozen margaritas were invented when a bartender converted a soft serve ice cream unit into a frozen margarita machine.

Whether your preference is a classic margarita on the rocks or frozen, this sacred tequila, triple sec and lime drink is America’s most popular cocktail. And if flavor is what you desire, you have a variety to choose from.

The more popular flavors include Strawberry Margarita, Mango Margarita, Limeade Margarita, Watermelon Margarita, Pomegranate Margarita, Raspberry Margarita and Blackberry Margarita.

But nothing beats the Tuna* Cooler made with Tequila Don Julio Blanco, fresh lime juice, prickly pear purée and agave syrup created by mixologist Don Lee. Tequila Don Julio Blanco is known for its fresh agave expression and citrus notes, thus, the luxury tequila of choice in Mexico is often called upon to make the ultimate margarita.

Don Lee, a software engineer by trade and documentary photographer by schooling, is now a mixologist by choice. He rose through the ranks and became skilled at mixing cocktails. After spending hours at perfecting a properly-made drink, Lee has created the perfect recipe to celebrate National Margarita Day. So raise your glass and toast to tequila lovers’ favorite holiday.

Tuna* Cooler (Spanish for Prickly Pear)

“This drink is inspired by a soda commonly found in southern California called “Cactus Cooler,” and is a twist on a traditional Margarita with the addition of prickly pear purée to the recipe. This drink is, easy to make yet, unique and delicious, making it the perfect recipe for the novice at-home mixologist looking to celebrate the holiday.”

Ingredients:
– 1 1/2 ounces Tequila Don Julio Blanco
– 1/2 ounce Fresh Lime Juice
– 1/4 ounce Prickly Pear Purée
– 1/4 ounce Agave Syrup

Preparation:
1. Combine Tequila Don Julio Blanco, fresh lime juice, prickly pear purée and agave syrup into a cocktail shaker with ice.
2. Shake well and strain into a coupe glass (salted rim optional).

Ideal Serving Glass:
Coupe glass

Yield:
1 drink, no drink contains more than 0.6 fluid ounces of alcohol

Tequila lovers can also try the great tasting Tequil​a Don Julio 1942​