Black Limited Editio​n

Men and women alike are attracted to Rolex watches, and what a better way to celebrate that special occasion than to give a Rolex watch as a gift … something others will notice.

Now Black Limited Edition, under the Day Dreamer Projects umbrella, is launching a limited edition series of customized Rolex watches. Alejandro Alcocer, a watch enthusiast and design entrepreneur, locates vintage watches and works with skilled watchmakers to tailor each one of them into an all-black creation.

Each Rolex watch are put through a specialized process of deep cleaning after which they go through a Physical Vapor Deposition (PVD) coating process which adheres a micron thick layer of metal compounds to metal and other materials to form a black matte finish.  To increase strength, a Diamond Like Coating (DLC) is applied.  Rolexes coated in PVD and DLC will continue to increase in value over time.  Because they are so desirable, this makes the watch a good investment.

Alejandro Alocer states “I am not trying to make a vintage watch appear brand new. I place importance on the idea of recycling a classic, timeless object and giving it a second life. A well designed watch has always reminded me that we are given an unknown amount of time to realize dreams and fulfill visions.”

Black Limited Edition will develop and design these watches on a limited edition basis.  A total of six classic Rolex designs are available, with fifty pieces in each style.

Vintage Explorer – released in the early 1950’s and marketed as the watch used during the first climb of Mt. Everest.

Explorer II – a watch developed and marketed for explorers and travelers, and equipped with the ability to maintain two different time zones.

Submariner  – the classic Rolex watch used for diving and adventure.

GMT Mastera – a Rolex  specially designed for pilots with the ability to maintain the GMT time.

GMT Master II – a slightly larger version of the GMT with the ability to show another time zone, in addition to the GMT time.

Sea Dweller – the largest of vintage Rolex watches, designed for very deep diving.
These watches are a status symbol which equals beauty and fashion.

Also look for Alejandro’s new Black Limited Soap and Candles for Spring 2013.  The exclusive items are available in luxury stores Louis Boston and Pachute in NYC and come in fragrances including sage, sandalwood, and grapefruit.

Please use the Contact Form below to inquire about purchasing a luxury watch from Black Limited Edition.

When you buy a high-end watch, you’re buying more than an expensive adornment — you’re investing in a lifetime relationship with the brand. Your watch is more than just a timekeeper –  it’s a symbol of your personality. It sends out a message about your characteristics and taste.

Besides making a style statement, owning and wearing a timepiece also states a quality that you identify with — a quality that is you. Exclusive brands such as Ulysse Nardin, Leon Hatot, Breguet, Raymond Weil, Jaquet Droz, Piaget, Cartier, Audemars Piguet and Patek Philippe are not just beautiful ads in glossy magazines anymore; they can easily become a part of your collection.

A growing number of high net-worth individuals and a market for luxury goods make India a promising market for global brands. A number of high-end brands have entered the market.

You don’t have to import a Rolex or a Cartier anymore. Though that fancy watch is more accessible, it also makes the choice more difficult. Whether you’d like mechanical movement or quartz, a sports watch or an elegant piece of jewellery, the perpetual calendar or the chronograph — the choice is huge.

No matter what you choose, each watch makes a statement. Jai Ruparel, a Mumbai-based banker, owns an Omega Seamaster and believes it reflects his enthusiasm for sports. Many people prefer a pre-owned luxury watch. A pre owned Rolex watch makes a perfect choice for many watch collectors.

“I think a watch says a lot about the person wearing it. A guy wearing a good watch is someone who knows what he wants,” he says. For men, it’s more than a watch — it’s one of the few pieces of jewellery they wear. For women, it adds elegance and style to the sari and the stylish black dress.

Debra Wilson believes that her Longines watch reflects her personal taste and adds glamour to evening wear. “You have to have taste to pick out a smart, classy watch,” she says.

“It’s important because what you wear — your clothes, your tie and your watch — matter at business meetings and events.” Instead of bulking up on diamonds, try a subtle diamond-studded watch for a party.

If you’re wondering why you should invest in an expensive watch just to make a statement, it’s because these timepieces don’t just make a point. The value of a high-end watch only increases with time.

Though most brands launch new collections every season, old timepieces have heritage status. “Some of our watches have been passed on six times over to generations,” says Laurent Michaud, country manager, far-east, Ulysse Nardin.

In other words, these timepieces are masterpieces that are also collectors’ items and are an investment. Though fashionable, these timepieces are not dictated by fashion or season.

It’s almost like investing in jewellery — and in some cases, timepieces can be more expensive than jewellery. Franck Muller, Chopard, Tag Heuer, Baume & Mercier, Vacheron Constantin, Audemars Piguet, Breitling, Jaquet Droz, Breguet and Piaget are in a class of their own.

“A Rolex,” says Viraal Rajan of the watch boutique, Time Avenue, “is the Mercedes Benz of watches. The prestige and value attached to a Rolex are incomparable.” The Rolex, like most high-end mechanical watches, can last for over 25 years without any need for repair.

Even if you did have a problem with the watch, having it serviced is a pleasure. Once you’re a part of the brand, you’re treated like a member of the family.

“Those who patronise Mont Blanc are special to us, and once they buy a Mont Blanc, they are automatically welcomed as a member of our family worldwide,” says Anna Bredemeyer, spokesperson for Mont Blanc.

And once your name appears in the database of an exclusive brand, you can get your timepiece serviced every few years at any authorized service center of the brand, anywhere in the world.

Being attached to a brand and passing on the legacy of that luxury watch is far more prestigious than just showing off your timepiece.

For hundreds of years now, luxury watches have been regarded as symbols of wealth, success and meticulous engineering.

The fine artisanship of luxury watches such as Rolex, Cartier, Breitling, TAG Heuer, Patek Philippe and others, has made them more than just timepieces. That is why for most people, owning a luxury watch is a symbol of having arrived, of success and triumph.

Luxury watches can quickly represent a status upon their wearers. Wearing a Rolex or Cartier watch signifies great class and wealth of the bearer.

When buying luxury watches, there are several pointers that one should know before buying and investing in an expensive timepiece.
Full article

For hundreds of years now, luxury watches have been regarded as symbols of wealth, success and meticulous engineering. The fine artisanship of luxury watches such as Rolex, Cartier, Breitling, TAG Heuer, Patek Philippe and others, has made them more than just timepieces. That is why for most people, owning a luxury watch is a symbol of having arrived, of success and triumph.

Luxury watches can quickly represent a status upon their wearers. Wearing a Rolex or Cartier watch signifies great class and wealth of the bearer. When buying luxury watches, there are several pointers that one should know before buying and investing in an expensive timepiece.
Full article

The Luxury Institute conducted a recent poll and the result showed Tiffany & Co was the most popular top made-to-order company.  Over 90% of the wealthy people polled said they would recommend Tiffany products to others.

Lexus and Rolex also were popular choices.  Home furnishing was the top category, followed by jewelry, homes, men’s dress shirts, and men’s suits. Full article