Land Rover Launches New On-Line Video – “Roam Free”

All-New Range Rover by Land Rover
All-New Range Rover

Land Rover North America recently launched a new video, titled “Roam Free.” Available online (and below), the video celebrates the unparalleled capabilities of the brand’s luxury vehicles.

Land Rover is the popular and respected British maker of Land Rover and Range Rover sport utility vehicles. They are renowned for providing its clientele with some of the most luxurious and capable vehicles in the world.

Evoking the free-form discipline of parkour to bring to life the brand’s essence, the 60 second video captures the luxury brand’s essence of all-terrain, go anywhere, and do anything feeling of freedom and premium all-terrain capability.

The Land Rover “Roam Free” video focuses on four parkour or free running athletes demonstrating amazing feats of balance, fitness and agility. The journey and movement of the athletes cleverly represents the “Above & Beyond” capabilities of Land Rover vehicles.

The group movement in *Roam Free* was specifically choreographed to offer video viewers with a virtual comparison to the reality of the way a Land Rover vehicle drives and feels on and off road. Coming full circle to truly encompass the Land Rover brand, the video is set to play with the tranquil sounds of the world-renowned composer Johann Sebastian Bach.

All-New Range Rover
All-New Range Rover

Land Rover offers a stellar, vehicle lineup that includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.




All-New Range Rover Sport To Launch in New York City

All-New Range Rover Sport
Range Rover Sport

The all-new Range Rover Sport is the latest addition to the new Range Rover family of vehicles and the third Range Rover model to be launched in two years.

The new Range Rover Sport will debut on March 26, 2013 in a ground breaking live drive through Manhattan, New York City. The introduction is special because the new Sport is Land Rover’s fastest, most responsive and agile vehicle to date.

The world-wide public will be able to view the all-new Range Rover Sport on the eve of the 2013 New York Auto Show. The company will be broadcast the big event live to global audiences via a dedicated microsite – landroverusa.com/newrangeroversport.

Land Rover Global Brand Director, John Edwards, was quoted, “The all-new Range Rover Sport takes the model to another level. It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”

More Range Rover Sports are sold in New York than any other metropolitan area in the world, so it’s fitting the launch will take place in the Big Apple. In addition, the Range Rover Sport is also the best-selling Land Rover product in North America.

The all-new Range Rover Sport follows the successful launch of the acclaimed 2012 Range Rover Evoque and the all-new 2013 Range Rover.




All-New 2012 Range Rover Evoque – 3 Door Coupe and 5 Door Models

2012 Range Rover Evoque - 5 Door SUV model
2012 Range Rover Evoque – 5 Door SUV

During the recent 2011 New York International Auto Show, the all-new Range Rover Evoque, which is the smallest, lightest, most fuel efficient Range Rover ever produced, was showcased.

The new 2012 Range Rover Evoque proves Range Rover is serious about sustainability, and determined to deliver vehicles that are both relevant and highly desirable.

Gerry McGovern, Land Rover Design Director was quoted, “The unique style of the Range Rover Evoque will attract a new generation of Range Rover customers who have never considered an SUV before, such as premium coupe buyers who would like to make a bold new statement.”

The 2012 Range Rover Evoque is definitely smaller, lighter and a more efficient Range Rover. The company feels the new SUV addresses the growing consumer need for more environmentally friendly vehicles.

The Range Rover Evoque will be available in two different versions: a coupe and a five-door. Although the two versions of the Evoque are identical in overall length and width – the five-door model has a 1.18 inch higher roofline.

2012 Range Rover Evoque - 3 Door Coupe SUV model
2012 Range Rover Evoque – 3 Door Coupe SUV

Each Range Rover Evoque destined for the United States will come equipped with all-wheel-drive and will feature a 240-horsepower, turbocharged, direct fuel injected, four-cylinder engine coupled to a six-speed automatic transmission.

Estimated pricing for the new 2012 Range Rover Evoque will be approximately $45,000.