The all-new 2014 Range Rover Sport is Land Rover’s fastest, most responsive and agile car to ever hit the market. To celebrate this luxury SUV, Land Rover has developed an interactive digital experience, titled “Race The Sun.”

“Race The Sun” communicates a highly suspenseful and original story via an interactive film that is integrated with competitive gaming functionality.

“Driven to Another Level” is Range Rover’s Sport marketing campaign and the new video is a key component of their marketing strategy.

Viewers will experience a mysterious and high intensity race across wilderness and asphalt while driving the new 2014 Range Rover Sport.

While racing towards a setting sun, use your driving skills to keep up with the Range Rover Sport driver and his vehicle.

To view the interactive digital experience from Land Rover, click here – RACE THE SUN

Viewers have several ways to engage with the film. They can sync to their smartphones and turning it into a game controller and second screen experience, or use their computer keyboard. Tablet users will also have the full experience.

As the journey of Range Rover Sport continues, viewers follow along for the ride, unsure of how their fun journey will finally end. The video also features a 360º interior and exterior experience of the stylish new Range Rover Sport.

Kim McCullough is the Brand Vice President of Land Rover North America and was quoted, “We developed RACE THE SUN to be a unique, engaging way for current and future customers to interact with the new Range Rover Sport.”

The technologically advanced, 2014 Range Rover Sport features an assertive and muscular exterior, luxurious interior and the practical flexibility that’s provided by the option of 5+2 third row seating.

The “Driven to Another Level” marketing campaign highlights key elements of the vehicle’s DNA – its unparalleled on- and off-road capabilities – in addition to its target consumer, who are individuals driven to go beyond the limits in their everyday lives.

The all-new 2014 Range Rover Sport is available in three, impressive SUV models: SE, HSE and Supercharged.

Land Rover believes the 2014 Range Rover Sport allows customers the perfect balance of both sport and luxury. Pricing begins $63,495.

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Range Rover Sport

The all-new Range Rover Sport is the latest addition to the new Range Rover family of vehicles and the third Range Rover model to be launched in two years.

The new Range Rover Sport will debut on March 26, 2013 in a ground breaking live drive through Manhattan, New York City. The introduction is special because the new Sport is Land Rover’s fastest, most responsive and agile vehicle to date.

The world-wide public will be able to view the all-new Range Rover Sport on the eve of the 2013 New York Auto Show. The company will be broadcast the big event live to global audiences via a dedicated microsite – landroverusa.com/newrangeroversport.

Land Rover Global Brand Director, John Edwards, was quoted, “The all-new Range Rover Sport takes the model to another level. It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”

More Range Rover Sports are sold in New York than any other metropolitan area in the world, so it’s fitting the launch will take place in the Big Apple. In addition, the Range Rover Sport is also the best-selling Land Rover product in North America.

The all-new Range Rover Sport follows the successful launch of the acclaimed 2012 Range Rover Evoque and the all-new 2013 Range Rover.