Courtesy of: Tequila Avión

The ultra premium tequila, Tequila Avión defines a new luxury standard of quality and taste – “Taste Elevated.”

Tequila Avión is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco, Mexico. The plants in this region are the most coveted agave for tequila production due to their rich mineral content and distinct quality and character.

The unusually smooth taste profile of Tequila Avión begins with the ideal product formulation that comes to life through slow roasting the agave in brick ovens, followed by a unique small batch distillation and culminates in a proprietary filtration process coined “ultra-slow filtration.”

During this process the flavors become firmly set to Tequila Avión’s specification at an exact moment called the “Moment of Elevation.”

The unique combination of slow-roasting at lower temperatures to protect the natural flavors of the agave, as well as an ultra-slow filtration process, produces an unusually smooth taste profile.

The plants found in this region are known to be the most coveted plants for tequila production due to their rich mineral content and distinct quality and character. When harvested, the Tequila Avión agave is slow roasted in brick ovens under low temperatures, producing a richer flavor.

Tequila Avión is available in Silver, Reposado and Añejo expressions, with each offering a distinctly smooth, yet flavorful taste profile:

Avión Silver features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.

Avión Reposado, which is aged six months in oak barrels, has a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Its oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.

Avión Añejo is an aged tequila, spending two years in American oak casks. It features hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary and fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.

Said founder Ken Austin, “It is a primary focus of the Company to bring together a world class management team working with best of breed distributors.”

Austin continues, “We are hours away from the launch of Tequila Avión, which is the culmination of a long journey. Now our team will work tirelessly to get our brand into the mouths, hearts and minds of consumers.”

To learn more about Tequila Avión, please visit http://aviontequila.com/

The world’s oldest maker of tequila is Jose Cuervo and the company is celebrating 250 years with the Jose Cuervo 250 Aniversario bottle.

Jose Cuervo 250 Aniversario is limited to only 495 bottles.

Jose Cuervo 250 Aniversario come available in hand blown decanters and a custom box. Each box also includes a reproduction of the Spanish land grant for the original Cuervo agave plantation.

So what amount would you pay for a really good bottle of tequila? Tequilas that sell for above $15 to $20, are often called “premium tequilas” or “sipping tequilas”.

More pricier tequila brands include Patron, Don Julio, Partida game of “super premiums,” “ultra-premiums,” and lately the new label is being touted as “luxury tequilas.”

Regardless of what you want to call the new Jose Cuervo 250 Aniversario, one thing is known for sure. It’s very pricey.

You can purchase one of these limited bottles for an eye popping $2,250.00 for a 750 ml bottle.

The Jose Cuervo 250 Aniversario commemorates the start of Cuervo’s Tequila production and the launch of ten generations of Cuervo family tradition. Back on November 2, 1758 – Don Jose Antonio de Cuervo purchased the very first plot of land to begin cultivating Agave.

And the rest …. is history.

For more information, go to Jose Cuervo

The Mejor™ Tequila Company, LLC (MTC) introduces a luxury line of upscale tequilas, crafted to deliver unsurpassed quality and sophistication.

The news comes with much excitement and has created a buzz in the fine spirits industry and with luxury spirit connoisseurs alike. Experience Mejor™ tequila and take the ultimate step into modern luxury.

Mejor™ is a new luxury tequila, but the founders of MTC have a mature understanding and long association with tequila.  In fact, the art of cultivating premium quality (weber) blue agave has been in the family since the mid 1900’s, and it is with great pride that Mejor introduces its super premium lines of tequilas using its own family estate blue agave.

The family estate fields of Mejor are located in the los Altos de Jalisco region- known for the rich red soils and tame arid microclimate consistently yielding the best crops of tall majestic blue agave.

Mejor’s Blanco tequila is as pure and fresh as it gets.  Mejor’s Blanco tequila, with its naturally smooth taste is perfect for sipping, shots, or mixing with traditional fruit blends.  Traditional margaritas with Mejor Blanco will taste clean, fresh and crisp.