New Luxury Car Market – Most Important Trends to Watch For

The current, luxury car market has been hot. Car prices have also risen sharply over the last year. Why? There are two key factors. First, the continued high demand for cars. Secondly, there is limited car inventory. As a result, prices for both new and used cars simply keep rising. Basic theory of supply and demand.

The world continues to recover from the COVID-19 pandemic. Around the world, consumers are dealing with supply chain disruptions, plus high inflation rates. Also, the war in Ukraine is another factor. Both energy and food supply chains are being disrupted. Regardless of all this, new luxury car sales are strong.

Wealthy Consumers Will Drive Luxury Car Market Sales

It’s estimated that the growth in car sales above $80,000 will be between 8-14% annually through 2031. Although the under $80,000 market is expected to be basically flat to minimal growth through 2031.

What is driving the luxury car demand? The main reason is the increase of ultra-high-net-worth individuals or UHNWI and high-net-worth individuals or HNWI. The world continues to see more and more millionaires and billionaires. Plus, both the Middle East and Asia have strong luxury car sales. It’s no longer just the U.S. and Europe. Thus, new regional demand equals a jump in overall global demand.

Maserati Gran Turismo luxury car
Maserati Gran Turismo

Price Range: Higher Price Vehicles Will See Stronger Growth

The higher-end price range will see increasing growth. Additional luxury car introductions will drive up demand. As a result, consumers will have more buying options, including luxury car upgrades.

New Luxury Car Market Shift to Electric

Another factor is the shift toward electric vehicles. The high-end market will see more luxury EV’s that will stimulate increasing year-over-year growth. Over the next decade, expect battery-electric vehicles to be dominant.

Although the segment will see rapid growth, some mainstream luxury brands will not jump into the market for several years. Plus, expect SUVs to dominate the luxury-EV market. The popularity of driving a luxury SUV has never been higher.

Global Reach of Luxury Cars

China continues to gain momentum in the luxury car marketplace. Analysts expect the Asia–Pacific region to have the highest growth rate. This factor is due to the increase in ultra-high-net-worth individuals (UHNWI) and high-net-worth individuals (HNWI).

Chinese Consumers Needs Are Different

For years, global luxury car consumers prefer styling, high quality and craftsmanship. Yet Chinese car buyers lean more toward technology. They prefer smart technology over traditional features. Car makers will need to target their marketing messaging.

Building a 21st-century luxury-car brand

Customer expectations for luxury cars are evolving quickly. As global luxury brands continue to push the limits, automotive companies need to follow suit. It’s simple – fall behind and you lose. Consumers want the best. Many buyers simply desire a blend of seamless customer experiences.

Most established luxury car brands make unique claims. For example, they focus on individual luxury, performance, or both. Thus, uniqueness, prestige, artistry, exclusivity, craftsmanship are key brand identifiers. To set themselves apart, expect to see big dollar marketing campaigns that differentiate technology.

Personalization Will Be Key

As social preferences change, today’s consumers desire personalization. Customization will increasingly be desired by new luxury car buyers. More feature choices will allow buyers to get their prefect car.

Watch, Listen, Learn

Clearly, new luxury car companies can learn from brands in other industries. Sustainability continues to be a buzzword. How can the automakers respond?

First, they need global consistency. Standardize the brand, but provide custom local options such as color schemes, connectivity and other tech options. Invest in online tools to allow the buyer to view and customize all car options.

Ultra-high-net-worth Consumer Segment Growing

The number of UHNWIs is expected to increase worldwide by about 5% between 2021 to 2026. This market has a lot of equity to buy what they want. It should be a key target for all luxury car makers.

In conclusion, so who will ultimately win? Which new luxury car brands will survive or fail? In this race, the player that cracks the code on satisfying the most individuals in the luxury-car market the best wins. Be nimble, do your marketing and provide cars the consumers actually want. Don’t do the opposite and try to sell what you think they want. Rarely ends in success

The Life of Luxury has relationship all around the world. We can offer the best pre-owned classic or vintage cars. In addition, we can offer rare, hard to find luxury cars and supercars. Contact us to get started.

We hope you enjoyed reading about the upcoming trends and challenges in the new luxury car market. It will be fascinating to see who the ultimate winners are.

For Sale: Stunning 1974 Pink Lamborghini Espada

Definitely, the Lamborghini Espada is one of Lamborghini’s most unique automobiles. Now you can own a 1974 Pink Lamborghini Espada. The Espada was built between 1968 to 1978 and designed by Marcello Gandini, from the Italian automobile company – Bertone. The 4-seat grand touring coupe drew inspiration from the Lamborghini Marzal and Bertone Pirana, two concept cars that he built in 1967.

The Espada was available in three different series. It was powered by a 3.9L V12 and paired with either a 5-speed manual transmission or an optional 3-speed automatic transmission. The Lamborghini Espada’s engine put out either 325 hp or 350 hp.

Lamborghini Espada Series III

The Lamborghini Espada Series III featured a redesigned aluminum-trimmed instrument panel. Plus, five-stud wheels instead of knock-offs, a square mesh grille, new taillights, and an optional sunroof. The Series III cars saw US-required changes starting in 1975. Those include large impact bumpers, a secondary air injection pump. As well as specially-tuned carburetors and ignition system. A total of only 1,217 Espadas were ever produced in the model’s ten-year lifespan.

1974 Pink Lamborghini Espada - front

The 1974 Pink Lamborghini Espada Chassis #9612, is a two-owner example of a Series III Espada. It has a strikingly unique pink paint job. The white Connolly leather interior contrasts by pink Wilton wool carpets and 15” five-lug Campagnolo wheels. This stunning luxury car was initially green and was sold by Grossman Motor Car Corp. in West Nyack, New York.

The window sticker shows it being delivered with power steering and an automatic transmission as options. However, this appears to be a clerical error as we have confirmed with the original owner that the car was never fitted with an automatic transmission and was delivered new with the 5-Speed manual transmission.

Original Car Owner

The original owner, Lorrie Stern, received the Espada from her husband, Stanley. The two are huge fans of Italian cars and would frequently window shop at Bob Grossman’s dealership in Nyack, N.Y. The Espada, then wearing its factory green color, was one of the cars the couple eyed whenever they passed by.

After a few trips, her husband agreed to buy it as a Christmas present. The couple traded Ms. Stern’s Fiat 124 Spider in for the wedge-shaped Bertone Lamborghini supercar. Sadly, the odometer stopped working once it hit 98,800 miles. But Ms. Stern says it crossed the 100,000 miles mark long ago. It likely has just over 110,000 miles.

Pink Lamborghini

Ms. Stern gave the Pink Lamborghini Espada its signature pink coat in 1979. The pink color matched the kitchen in her Long Island home. In addition, she also believed better showed off the car’s body lines.

So why is the stunning 1974 Pink Lamborghini Espada so special? The car was owned for almost 40 years. Of course, the groovy pink color. Lastly, this luxury car features a re-built engine by a noted specialist. The overall condition of the car is very nice. It has obviously always been stored well and looked after.

1974 Pink Lamborghini Espada - interior

Although well-driven, the car was taken care. Lamborghini’s 4-seat grand tourer comes with a freshly rebuilt, screaming V12 engine. This 1970’s icon will bring its future owner as much excitement as comfort. For example, the unique paint job and backstory earned it numerous features on news websites like The Drive, MotorTrend, and even The New York Times. In conclusion, all of these details make this Espada a certified head-turner at any classic car event or simply rolling down the boulevard in style.

Upon purchase, the new Pink Lamborghini Espada owner will receive spare floor mats, the original toolkit, jack and original manual. As well as the car’s custom New York license plates and numerous service records.

The 1974 Pink Lamborghini Espada is currently for sale, with an asking price of $166,000. If interested, please contact us ASAP as this luxury supercar won’t last long.

The Life of Luxury has a network of the best luxury cars around the world. From new supercars to vintage and classic luxury cars. Please let us know what you are looking for.

Are you ready to own 1974 Pink Lamborghini Espada? We agree it’s a special luxury car. Return soon and follow our popular, digital luxury magazine.

Top 10 Most Expensive Cars in the World

Today we will explore the Top 10 Most Expensive Cars in the World that you could drive today! This impressive video was created by iRicher.

Having a car is nice; but revving the engine of your new Ferrari, Mercedes, Lamborghini or Maserati … now that’s impressive! Which ones would on your list of the Top 10 Most Expensive Cars?

Of course, all of you aspiring millionaires out there know that a great car makes a great impression. But of course, some cars are a little more eye-catching than others. So today, we’re going to be giving you the rundown on the Top 10 Most Expensive Cars in the World!

Now, while the average car may just be used to get from Point A to Point B, luxury cars are in a whole class of their own. From their beautiful design to insanely fast speeds, these cars are meant to be enjoyed. However, some luxury cars would be considered expensive by even some of the richest people on Earth, making the ones on this list all the more impressive. So, make sure to stay tuned until the end so you can get a glimpse of the car that will set you back almost $20 million!

Without further ado, let’s get started with our countdown of the Top 10 Most Expensive Cars


Number 10. Aston Martin Valkyrie ($3.2 million)

The first car on this list is Aston Martin’s first ever hypercar, the $3.2 million Aston Martin Valkyrie. Created in cooperation with Red Bulls’ racing division, the car features a low suspension, race car-style steering wheel, and aerodynamic frame, all of which make the car look stylish and elegant.

Sporting a 160 horsepower V12 Hybrid Engine, the car would undoubtedly perform really well on a racetrack. As a result, not only did Aston Martin create 150 street-legal models, but an additional 25 track only ones as well!

Number 9. Bugatti Veyron Mansory Vivere ($3.4 million)

Although the name “Bugatti” is practically synonymous with “luxury”, the $3.4 million Bugatti Veyron Mansory Vivere really goes above and beyond. Made alongside Germany customization studio Mansory, this car is made especially unique by its carbon-fiber weaved white and black exterior, checkered black patterning, and 1500 horsepower engine. Yet, with only 240 in existence, it is exclusive even by Bugatti’s standards!

Number 8. Lykan Hypersport ($3.4 million)

Although Lebanon may not be a typical home base for luxury car makers, the $3.4 million Lykan Hypersport is certainly an exception! Appearing in famous films such as “Furious 7” and used by the Abu Dhabi Police Department to chase down high-profile criminals, the car is the definition of luxury; so much so, in fact, that its headlights and LED blades are made out of hundreds of 15-carat diamonds! Yet, the inside is just as impressive, as its 780-horsepower twin-turbocharged flat-six engine can go an impressive 395 kilometres per hour! However, with only seven in existence, they definitely are hard to come by!

Number 7. Pagani Huayra Roadster ($3.5 million)

Although the Pagani Huayra’s base model comes in at a relatively inexpensive $2.4 million, the most advanced rendition of it comes in at $3.5 million! Now, while it may look a lot more like a race car than a road car, it turns out that the Huayra is completely street legal. However, given that its 780 horsepower engine can accelerate to 100 kilometres an hour in just 2.8 seconds, we doubt even the fastest police cars could chase it down!

Number 6. McLaren P1 LM ($3.6 million)

Created as the street-legal equivalent of the track-only McLaren P1 GTR, you wouldn’t be wrong to think that the $3.6 million McLaren P1 LM looks a little more sporty than most of the other cars on this list. Bringing luxury to a whole new extreme with its gold-plated engine bay, the car’s 3.8-liter twin-turbo V-8 engine allows it to accelerate to a maximum speed of 350 kilometres per hour. However, with only five of these ever made, you’re going to have a hard time finding them at your local car shop!

Number 5. Lamborghini Veneno ($4.5 million)

Italy is a country known for its luxury sports cars, so it’s no surprise that a Lamborghini made it on to this list! With veneno translating to the word “venom” in English, it’s no surprise that the car has killer looks to match its name! Yet, the $4.5 million Lamborghini Veneno’s unique exterior is only rivaled by its insane interior, which sports a 740 horsepower 6.5 liter V12 engine with a seven-speed single clutch that enables the car to accelerate from 0-100km per hour in as little as 2.9 seconds! However, you’ll likely have a hard time getting your hands at one; with only nine units in existence, their price at auction is often double or triple its retail price!

Number 4. Koenigsegg CCXR Trevita ($4.8 million)

While you may have seen your fair share of carbon fibre cars on this list, the Koenigsegg CCXR Trevita brings this material to a whole other level by featuring diamond weave carbon fibre and high-end carbon fibre brakes. However, it’s not just the car’s materials that are jaw-dropping: sporting a 1,018 horsepower 4.8-liter twin-supercharged V8 engine, this car can reach speeds of over 410 kilometres per hour! However, if you want one of the speedy sports cars to be in your garage, you’ll have to have pretty deep pockets, as this Koenigsegg comes in at a whopping $4.8 million!

Number 3. The Mercedes Maybach Exelero ($10 million)

If you want a sleek and elegant car that makes you look like a million bucks (or should we say, 10 million bucks), then the Mercedes Maybach Exelero is for you! Debuted in 2004, this elegant machine not only looks sleek, but is incredibly powerful as well. Sporting a 690-horsepower twin-turbo V12 engine that can accelerate to speeds of 350 kilometers per hour, this car is the perfect marriage of looks and performance. However, this car isn’t one that can simply be picked up at your nearest Mercedes dealership; with only the extremely rich having the option of buying one, there is only an estimated 12 or so in existence today!

Number 2. The Rolls-Royce Sweptail ($13 million)

With only one $13 million Rolls-Royce Sweptail available in the entire world: this car is the definition of exclusive! Made via special request for an unknown billionaire, it was modeled after the luxury yachts of the 1920s and ’30s. And, it certainly is elegant: after all, the namesake “swept-tail” at the back of the car is truly one of a kind. However, it seems that this car’s road stats are just as mysterious as its buyer. For although we know that the car has a 6.75 litre V12 engine, no one knows for sure how fast the car can go or how quickly it accelerates. Yet, on our end, we just hope that Rolls Royce one day decides to make more than one of these beautiful machines!

1. The Bugatti La Voiture Noire ($18.68 million)

If you’ve made it this far, you’ve finally come across the best of the best, the creme de la creme: the Bugatti La Voiture Noire. Translating to “The Black Car” in English, this car stands out by having a completely black carbon fibre body. Yet, the inside of the car is just as breathtaking as the outside: featuring a 1,500 horsepower quad-turbo W16 8.0 litre engine.

This car can reportedly reach speeds of up to 420km per hour! Unsurprisingly, such an impressive car comes at a rather impressive price; costing a whopping $18.68 million, only two copies of this car are built every single year. Therefore, while it is certainly not impossible to get your hands on one, it definitely would be quite the challenge!


Well, there you have it – The Top 10 Most Expensive Cars in the World. What are your thoughts?

The Life of Luxury works with car dealerships all around the world. Let us help find your dream, luxury car. We also have access to the best vintage and classic cars.

We hope you enjoyed the iRicher video and reading about the Top 10 Most Expensive Cars in the World. Return soon to follow our popular luxury blog. Start living a luxury life!

2014 Infiniti Q50 Luxury Sedan

At the 2013 Detroit Auto Show, Infiniti debuted their brand new luxury sedan – the 2014 Infiniti Q50 compact car.

The new 2014 Infiniti Q50 is available with a choice of a refined 328-horsepower 3.7-liter V6 or a new Q50 Hybrid featuring the Infiniti Direct Response Hybrid. The all-new 2014 Infiniti Q50 becomes the replacement car, taking the place of the popular, second generation G37 model.

Pricing begins at $37,050 and comes in six different luxury car models, including: Q50 3.7 – Q50 3.7 AWD – Q50 3.7 Premium – Q50 3.7 AWD Premium – Q50S 3.7 – Q50S 3.7 Premium.

Record $900,000 Paid for Lamborghini Aventador LP 720-4 Roadster

At a recent live charity auction that was held in conjunction with the Naples Wine Festival, a record purchase was made for a Lamborghini Aventador LP 720-4 Roadster 50th Anniversario.

Racing legend and businessman Roger Penske, made a successful winning bid of $900,000 for this luxury car. The auction bid for the Lamborghini Aventador LP 720-4 Roadster was the most ever paid for Lamborghini’s flagship car at an auction.

The live charity auction benefits the Naples Children and Education Foundation in Florida.

The Aventador is Lamborghini’s flagship luxurious car model and the luxury car brand has sold more than 2,500 units. Two and a half years after its first market intro, the order bank for both models, Coupé and Roadster, covers the next 12 months.

Victor Young is the General Manager of the Lamborghini Sarasota dealership and stated, “This is our first year assisting the Naples Children and Education Foundation with their fundraising efforts and we couldn’t be happier with the result.”

Lamborghini developed The Veneno, Coupé, the Egoista and the Veneno Roadster to celebrate the luxury car brand’s 50th anniversary year in 2013.

If you live a luxury lifestyle and interested in purchasing a luxury car like the Lamborghini Aventador LP 720-4 Roadster, please contact The Life of Luxury. One of our auto specialists can assist you in finding the right luxury car for your needs.

World’s Most Expensive Car – Aston Martin One-77

Aston Martin luxury car

It looks like there’s a changing of the guard in luxury car market.  The Bugatti Veyron is no longer the most expensive car in the world. The Veyron also lost its spot as the fastest car.

That most expensive car title now goes to the One-77. It’s a $2.3 million hand-made coupe that Aston Martin will sell next year.

Rumor is that no more than 77 cars will be built, a figure that makes Bugatti’s run of 300 Veyrons look mass-market and just beats the 80 Veyron roadsters in exclusivity.

“It’s a very special car for customers who want to take the bespoke experience to a higher level,” company chairman David Richard told Autocar. “Every car will be entirely individual.”

Aston Martin isn’t saying much about the One-77, a codename for the as-yet-unnamed coupe, but the project started about 15 months ago.

Aston Martin has identified about 500 potential customers for the One-77.

Top speed is estimated at 220 mph and 60 mph arrives in 3.5 seconds.

Those figures are well short of the 253 mph and 2.5 seconds the Bugatti has hit, but Aston Martin CEO Ulrich Benz says the company isn’t “doing a Veyron.”

Luxury Cars – The Best Cars to Buy

Plenty of cars costing less than $50,000 pack enough features and driving satisfaction to rival their ultra-high-dollar counterparts. Those that believe you have to spend big for a luxury car may turn up their noses at the autos on this list. That’s their loss.

Pay $37,175 for the BMW Z4 Roadster, and you can cruise around town in a two-seater roadster that allows you to automatically control the drop top while listening to your favorite tunes through a 10-speaker audio system.

The $35,605 Lincoln MKX crossover utility vehicle is loaded with standard features like heated, dual power mirrors with memory, a leather-wrapped steering wheel with genuine wood accents, and four-wheel disc brakes with an anti-lock braking system. Options include 20-inch chrome wheels, a panoramic roof, and a voice-activated DVD-based navigation system. The Volvo XC70, a $36,755 midsize wagon, is loaded with advanced safety features like hill descent control and full-length side curtain airbags.

To find others like them, we used data from Strategic Vision’s 2007 Total Value Awards. The market research firm measures classes of cars including reliability, warranty, strong anticipated resale value, durability, innovation, and dealership and ownership experience. Only cars that got a score of 700 out of a possible 1,000 were counted.

Vincentric, an automotive research firm, provided maintenance costs calculated over a five-year period. Vehicles with the lowest costs, which include oil changes, wheel alignments, and replacement wiper blades, made the list. Finally, we capped our list at cars costing $50,000; this allowed us to measure a wide range of vehicles, from coupes to large cars.

Behind The Numbers

The under-$50,000 segment is diverse. You can find an Audi A3 wagon with a starting price of $25,930 and a Saab 9-3 convertible beginning at $26,000. At the top end is a Land Rover SUV starting at $44,933 and the Mercedes SLK roadster with a base price of $46,000. Add in a few select options, and you can easily meet the $50,000 threshold.

There’s good reason the list is long. When Nissan (through Infiniti), Honda (through Acura) and Toyota (through Lexus) in the mid-’90s introduced models for the entry-level luxury buyer, they forced other carmakers to compete. Mercedes-Benz and BMW followed suit with the C-Class and 3 Series, respectively. Audi, Saab, Cadillac, and Lincoln also increased their offerings.

Their targets? Young professionals with high-paying jobs, those in high-income households, and empty nesters who are transitioning into a luxury vehicle. They found that these buyers were making their first or second luxury vehicle purchase. Upgrading to a luxury auto means sliding into plush leather seats, enjoying enhanced power features like a push-button engine starter and memory seating for two drivers, and rolling along on larger wheels.

“You are treating yourself with these vehicles,” says Stephanie Brinley, senior manager of product analysis at AutoPacific, a market research firm covering the auto industry. “It is reaching a level of maturity. You’ve reached a stage in your life where you want a little more luxury, and you can afford to purchase a vehicle with more amenities.”

Still, there’s a big difference between a $45,000 luxury car and an ultra-luxury car twice its price. Take the $86,000 Cadillac XLR convertible roadster. Its standard features include a V8 engine, a heated steering wheel, a high-tech navigation system, and a retractable hard top. Many of these are merely options in the under-$50,000 group.

Instead, these cars’ treats include standard features like electronic stability control or anti-lock brakes; stellar sound systems with multiple speakers; leather seats or high-quality upholstery; and a wider choice of options, like premium paint colors and electronic connections, like iPod and MP3 connectivity.

But let the buyer beware. Once you cross over into the luxury segment, you may never want to drive anything else.

Article by Jacqueline Mitchell – ForbesAutos