The all-new 2014 Range Rover Sport is Land Rover’s fastest, most responsive and agile car to ever hit the market. To celebrate this luxury SUV, Land Rover has developed an interactive digital experience, titled “Race The Sun.”

“Race The Sun” communicates a highly suspenseful and original story via an interactive film that is integrated with competitive gaming functionality.

“Driven to Another Level” is Range Rover’s Sport marketing campaign and the new video is a key component of their marketing strategy.

Viewers will experience a mysterious and high intensity race across wilderness and asphalt while driving the new 2014 Range Rover Sport.

While racing towards a setting sun, use your driving skills to keep up with the Range Rover Sport driver and his vehicle.

To view the interactive digital experience from Land Rover, click here – RACE THE SUN

Viewers have several ways to engage with the film. They can sync to their smartphones and turning it into a game controller and second screen experience, or use their computer keyboard. Tablet users will also have the full experience.

As the journey of Range Rover Sport continues, viewers follow along for the ride, unsure of how their fun journey will finally end. The video also features a 360º interior and exterior experience of the stylish new Range Rover Sport.

Kim McCullough is the Brand Vice President of Land Rover North America and was quoted, “We developed RACE THE SUN to be a unique, engaging way for current and future customers to interact with the new Range Rover Sport.”

The technologically advanced, 2014 Range Rover Sport features an assertive and muscular exterior, luxurious interior and the practical flexibility that’s provided by the option of 5+2 third row seating.

The “Driven to Another Level” marketing campaign highlights key elements of the vehicle’s DNA – its unparalleled on- and off-road capabilities – in addition to its target consumer, who are individuals driven to go beyond the limits in their everyday lives.

The all-new 2014 Range Rover Sport is available in three, impressive SUV models: SE, HSE and Supercharged.

Land Rover believes the 2014 Range Rover Sport allows customers the perfect balance of both sport and luxury. Pricing begins $63,495.

The Life of Luxury has access to an extensive network of fine, luxury vehicles – both new and classic / vintage models. Please contact us to help your luxury car buying experience.

Photo: West Coast Defender

West Coast Defender (WCD) is the brainchild of founder Matthew Perlman, a lifelong Land Rover enthusiast and the company’s mission is to take vintage Land Rover Defenders and transform the legendary all-terrain vehicle into a luxury SUV.

West Coast Defender vehicles are offered in both 90 and 110 models and come in 4-9 person seat configurations (depending on the model). Additional features include: auto/manual transmission, left/right hand drive, hard or soft top roof in addition to gasoline or diesel engine options.

Matthew Perlman was in the commercial real estate development industry and had a desire to to buy Land Rover Defender, which was considered one of the most prestigious all-terrain vehicles ever produced.

Perlman purchased his own Defender car, then carefully refurbished and upgraded it with top-of-the-line amenities. Along with the strong interest he received from friends and acquaintances, his gratification for the finished Defender was all the motivation he would need. The result was his own company – West Coast Defender.

West Coast Defender offers its clients lavish interiors and contemporary amenities, in addition to restoring the steadfast engine of the Land Rover Defender to a pristine on and off road driving experience.

Interior amenities are plentiful including – leather interiors, navigation, power windows, heated seats, Bluetooth, premium sound, xenon headlamps and LED tail lamps are all standard with the vehicle.

You also have a choice of various interior options, such as choosing an array of colors and styles, like cross-stitched or piped leather seats. The standard vehicle colors that are offered include: black, grey, silver or white. Additional customized colors are also available upon request.

So far this year, demand for his custom Land Rover Defenders has been strong. The company has a Los Angeles showroom and projects sales to keep increasing as awareness grows for his company’s services.

West Coast Defender has developed clients from all over the U.S. The Defender cars are available for purchase by visiting www.westcoastdefender.com or calling (310) 439-9055

All-New Range Rover

Land Rover North America recently launched a new video, titled “Roam Free.” Available online (and below), the video celebrates the unparalleled capabilities of the brand’s luxury vehicles.

Land Rover is the popular and respected British maker of Land Rover and Range Rover sport utility vehicles. They are renowned for providing its clientele with some of the most luxurious and capable vehicles in the world.

Evoking the free-form discipline of parkour to bring to life the brand’s essence, the 60 second video captures the luxury brand’s essence of all-terrain, go anywhere, and do anything feeling of freedom and premium all-terrain capability.

The Land Rover “Roam Free” video focuses on four parkour or free running athletes demonstrating amazing feats of balance, fitness and agility. The journey and movement of the athletes cleverly represents the “Above & Beyond” capabilities of Land Rover vehicles.

The group movement in *Roam Free* was specifically choreographed to offer video viewers with a virtual comparison to the reality of the way a Land Rover vehicle drives and feels on and off road. Coming full circle to truly encompass the Land Rover brand, the video is set to play with the tranquil sounds of the world-renowned composer Johann Sebastian Bach.

All-New Range Rover

Land Rover offers a stellar, vehicle lineup that includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.