The Screaming Eagle estate is owned by Tony Bowden and Jean Phillips, one of Napa Valley’s leading real estate agents. With help from Heidi Barrett and Gustav Dalla Valle, the operation’s debut vintage became the extraordinary 1992 Cabernet Sauvignon. Many people feel it’s one of the greatest young Cabernets they have ever tasted.

The 1992 Screaming Eagle Wine has an opaque purple color. The wine is followed by a tantalizing nose of jammy blackcurrants and subtle toasty oak. The cabernet is intense, rich and creamy with elegant fruity flavors that linger in the mouth.

At a charity event named Auction Napa Valley 2008, a lot of six magnums of Screaming Eagle were sold for a whopping $500,000! That’s over $80,000 for a single bottle of 1992 Screaming Eagle Wine.

In addition to the Screaming Eagle Wine, the winning lot included a dinner at the winery. The lucky purchaser was Chase Bailey, an executive at Cisco Systems, in the San Francisco Bay Area.

Does our brain trick us when we have the choice between two wines – one more expensive than the other?  It seems that we tend to like the taste of the more expensive wine.

A study from the Stanford Graduate School of Business and the California Institute of Technology discovered that when people were given two different bottles of wine and told that one cost $5 and the other $45 (in reality, both bottles were identical), the pleasure-center part of the brain became more active when the participants were drinking what they believed to be the more expensive bottle.

They also reported that the wine they believed to be more expensive tasted better.

Baba Shiv, one of the study’s authors and associate professor of marketing at the Stanford Graduate School of Business, previously found that people who paid full price for Red Bull energy drinks were able to solve more brain teasers than those who paid less for the same product.In other words, how much you pay for something can affect how you perceive it.