Simplistic Elegance. Morella Sassoon Brings Sexy to Luxury Fashion

Morella Sassoon

Luxury fashion is tricky.  Overly simple designs understate the elegant essence of the apparel.  But ostensible luxury designs achieve a gaudy look and feel.  Morella Sassoon, however, seems to have simple luxury fashion down to an art.

Morella Sassoon is known for delivering meticulous designs that accentuates feminine elegance through intricate embellishments and delicate finishes.  The label is headed by British self-taught designer, Daniella, and her partner, Monty Sassoon.  Daniella infuses the right amount of English eccentricity and personality into her designs.  She blends rich fabrics and deliberate beadwork to create clothing women can wear with ease and comfort.

Sassoon’s current 2012/2013 collection can now be viewed on their website.  Their designs range from tea length to ankle length, shapes spans from ball gown to mermaid.

Their collection is diverse enough for women to wear to date nights, parties, weddings, or formal evening galas.  As different as each dress was designed, one thing is apparent: all of the dresses focus on simple yet soft feminine lines.  Every dress is created to flatter a specific body type.  Even the simplest of tea length dresses does not compromise on the overall elegance.

What I found interesting was Sassoon’s blog site.  It details the new collection as well as upcoming events like their first showcasing at China White, London.  The event is on April 12, 2012.

Interested readers in the area can request a press or buyer’s pass through their media contact,  press@morellasassoon.com.