Personal Gift Registry with GiftVault

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Friends are hard to shop for. I try to give gifts that people both need and want. But fifty percent of the time, what they need greatly differs from what they actually want.

Case in point, the dinnerware set of 2009. Nice ceramic plates that bachelorette friend needs. So we can stop the indignities of eating from paper plates. But what she wanted was a sterling silver headband.

That is why I love wish lists and registries. That is where comes in. fuses social media with luxury gifts by allowing users to search for their friends, see their wish list and buy exactly what they want.

When a gift is purchased on, the item grays out and the “wisher” receives an email notifying them that someone has bought something from their wish list. This feature will be most helpful when it comes to items that come in multiple sizes or sizes.

GiftVault jewelry

GiftVault’s owners are Lee Greenberg, a formerly Beijing-based new media fundraising and venture capital specialist, and Violetta Gruosi, a luxury expert with degrees in business, gemmology and international management, and the daughter and step-daughter of the heads of Geneva-based jewellery brands De Grisogono and Chopard.

“At GiftVault we treat every gift with the same love and care as if it were for our own special occasion. Our social gifting network massively ups your chances of buying your friends a gift they’ll really adore,” says founder Lee Greenberg. is not an average online retailer site like You won’t find Calvin Klein, Ralph Lauren, or Liz Clairborne on this site. Items tend to be more exclusive and unique. Brands such as Armand de Brignac, Carolina Bucci, and Christofle. Gifts tend to be pricey, so it would be an ideal Christmas, birthday, anniversary, wedding, or other special occasion gift site.