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Brighton Collection – Latest Bio-Botanical Skincare Offering from Amala

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Photo: Amala

Utilizing the healing properties of organic Narcissus, Amala has introduced its latest bio-botanical skincare offering – The Brighton Collection.

German company Amala is well known for its ultra-premium, results-oriented custom formulas, rooted in advanced plant chemistry. Amala means “most pure” in Sanskrit and is the beauty industry’s premier plant-powered luxury skincare collection, trusted by five-star spas around the world.

The new skincare system form Amala naturally reawakens your skin’s radiance and clarity.

Powered by Amala’s new BioRadiance ingredient complex, which blends narcissus with other healing organics, this collection has been proven in third-party clinical trials to deliver firmer skin and refined texture in just four weeks, and a brighter, more even tone in just eight weeks.

Amala’s Joi Ruud, Global Marketing Director was quoted, “With Brighten, Amala proves once again that one does not need to sacrifice beautiful, visible results for authentic, long-term health and wellness.”

This ultimate skincare collection is certified by NATRUE, who is noted as the global authority for natural
and organic cosmetic standards.

Brighten products are designed to work together synergistically in a simple, effective regimen, as follows:

* Cleanse and tone: Morning and evening, cleanse skin with Amala Cleanser, rinse and follow with Brightening Toning Essence to balance and prepare skin.

* Boost: Apply Brightening Corrective Concentrate, an ultra-concentrated radiance-boosting serum.

* Moisturize: Apply Brighten Moisturizer of choice – rich, Brightening Treatment Cream or lighter Advanced Brightening Emulsion. Follow with Amala Eye Treatment.

* Intensive Radiance Ritual: Twice a week, start by exfoliating with the Brightening Face Polish, rinse, follow with generous application of Intensive Brightening Mask, rich in tone-brightening actives.

The Brighten Collection will become Amala brand’s sixth skincare line and planned to be available in exclusive spas around the world and online at www.amalabeauty.com beginning May 15, 2013.