88 Rue Du Rhone – Luxury Swiss Watches

88 Rue Du Rhone

The watch brand 88 Rue Du Rhone, offers a new and unique type of luxury with high quality, modern timepieces to a new generation of urban watch-lovers.

88 Rue Du Rhone co-founders are the Bernheim Brothers (Elie and Pierre), who are grandsons of a reputable watchmaker.

The original mission of Elie and Pierre was to create a luxury watch brand from the ground up with stylish, high-quality and value-minded timepieces. The brothers saw an unfulfilled niche and drove to meet it.

88 Rue Du Rhone started in the summer of 2012 and was recently named the official time partner of the BAFTA – the British Academy of Film and Television Art. The watch brand is ready to launch their new 2013 Swiss watch collection – Double 8 Origin. The luxury timepiece collection is offers quartz and automatic Swiss-made movements.

The two Bernheim brothers will also participate in this year’s Baselworld and introduce its Double 8 Origin collection, which consists of timepieces ranging from 29mm to 45mm. All pieces are recognizable through their refined and sophisticated design where the number 8, encompassing the ideology of good fortune and luck, is inherent throughout the entirety of the collection.

The Double 8 Origin was designed with a stronger focus on chronographs both in ladies and men’s models.