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In a study that could make marketing managers and salespeople rub their hands with glee, scientists have used brain-scanning technology to shed new light on the old adage, “You get what you pay for.”
Researchers from the California Institute of Technology and Stanford’s business school have directly seen that the sensation of pleasantness that people experience [...]
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Avid wine lovers know that it’s not the price the wine that dictates its availability, but its production and limited supply. A case of 2003 Chateau Mouton Rothschild can be found for around $3,000. But try to locate a Chateau Le Pin 2004, which can go for $7,000, and you’re going to be out of luck. [...]
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Aside from the great wines of Friuli, Italy’s nobler whites are few and far between. Notwithstanding the country’s lamentable success in flogging tons of Pinot Grigio, Frascati, and Vermentino to markets across the globe, the search for their distinguished counterparts is not a simple one. Full article
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Just north of Cape Town in South Africa, the country’s better-known vineyards in the Swartland region is having a ripe moment. A strikingly beautiful region of mountains and whitewashed Cape Dutch architecture. Full article
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