(Photo by Diane Bondareff/Invision for Longines/AP Images)

The recent Kentucky Derby is another memorable horse race. The recent 139th running of the Kentucky Derby at Churchill Downs in Louisville, Kentucky was won by “Orb.” Orb and Revolutionary were co-favorites to win this year’s Kentucky Derby at 6-1. Revolutionary finished the race in third place and Golden Soul took second place.

For those that do not know, Swiss watch brand Longines is the official timekeeper and watch of the Kentucky Derby. Longines is a member of The Swatch Group S.A., which is the world’s leading manufacturer of horological products.

After the race completed, Longines awarded Orb’s owner, trainer and jockey with watches from the luxury brand’s Saint-Imier collection at the event’s exclusive Winners’ Circle Party.

Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines had a strong presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest, the Kentucky Derby red carpet and the Winner’s Circle Party.

Longines timepieces and luxury branded-clocks were also proudly featured throughout the Churchill Downs facilities. There was a digital Longines Kentucky Derby Countdown Clock displayed on Churchill Downs’ official event website (www.KentuckyDerby.com) and the luxury watch brand’s logo was prominently featured on the official Kentucky Derby red carpet, racetrack and in other surrounding areas.

In addition, Longines sponsored the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon.

The luxury Longines Saint-Imier watch collection is inspired by the watchmaking heritage of the brand’s home territory, in Saint-Imier, Switzerland. To celebrate its rich history and roots within the Swiss village, the watch collection includes a series of luxurious timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations.

The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines. All models are also fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

Lastly, as a result of an expanded partnership with Churchill Downs, this year the Kentucky Oaks was renamed the “Longines Kentucky Oaks.” The brand hosted the Longines Kentucky Oaks Fashion Contest during Longines Kentucky Oaks Day to celebrate the elegant and iconic style of the Kentucky Derby.

Longines

The Swiss luxury watch house, Longines, is preparing to introduce a new line of timepieces during one of the top business trade shows of Switzerland, the Baselworld 2013.

The Conquest Classic collection, all fitted with self-winding calibres, symbolizes the true elegance and classical beauty that have helped make Longines’ reputation and success throughout the world. As a partner of the most prestigious Thoroughbred horse racing in the world, the watch is dedicated to race-goers who share the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses.

The company founded in 1832, known for its Aviators watches and winged hourglass logo, is proud to be the oldest trademark in the world. Longines plays a large role in aeronautics and in the field of sports timekeeping, while offering quality craftsmanship and performance.

Conquest Classic is available in three sizes. The ladies’ models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date; they are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look.

The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies’ models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets have a folding safety clasp.

With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone.

The silvered or black dial shows the hours and minutes, with a small seconds at 9 o’clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o’clock and a 12-hour counter at 6 o’clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

Longines

Luxury watchmaker Longines is based in St. Imier in Switzerland since 1832, and has just added a new edition to its popular and luxurious Longines Conquest line – the stunning Ladies Diamond Conquest.

The new Ladies Diamond Conquest watch is part of The Longines Sport Collection, and has quite the sparkle appeal with the addition of several diamonds.

The Ladies Diamond Conquest watch models are targeted at women who enjoy sports but do not want to compromise on elegance. The elegant new timepiece features a sporty elegance and is mounted on either a stainless steel or a black or white ceramic bracelet.

This new women’s watch line is truly luxurious, thanks to Longines’ creative use gorgeous diamonds plus the innovative combination with ceramic.

The first luxury watch version comes with a bezel that features 120 Top Wesselton VVS diamonds, with either a white mother-of-pearl or a black dial set with 11 diamonds as indices. The second watch version offers utilizes the use of ceramic that’s embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial.

The watch’s bezel and bracelet are both reinforced by the use of white or black ceramic while the matching dial – white mother-of-pearl or black. Longines also offers a special version of the Ladies Diamond Conquest watch, mounted on a steel bracelet.

Displaying the company’s iconic emblem, the watch prominently features the Longines winged hourglass.

There is no doubt this luxurious timepiece from Longines is perfect for a wide variety of occasions. Proudly display your new Ladies Diamond Conquest watch at a tennis tournament, equestrian competition, or just having fun on the ski slopes this winter. But it also exudes a touch of elegance worn either at a cocktail party or a formal dinner.

Longines Tachymeter Chronograph

Based at Saint-Imier, Switzerland, watchmaker Longines has been manufacturing luxury timepieces since 1832. Longines is a member of The Swatch Group S.A., world’s leading manufacturer of horological products.

This year marks the 180th Anniversary for Swiss watchmaker Longines and the luxury brand is proud to announce two new watch models – The Longines Telemeter Chronograph and The Longines Tachymeter Chronograph.

Longines is planning top announce a selection of new watches throughout the year, continuing their watch design excellence and elegance.

The new luxury watches represent both the Longines brand’s rich history. The Longines Telemeter Chronograph and The Longines Tachymeter Chronograph and extend Longines’ Heritage offer a rare combination of exceptional technical features and elegance.

The Longines Tachymeter Chronograph: (photo above)
The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. Besides the extraordinary technical features of this luxury timepiece form Longines, the model stands out with its remarkable and stylish design. The white lacquered dial received its inspiration from one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m).

Longines Telemeter Chronograph

The Longines Telemeter Chronograph:
The watch’s circular steel case with a diameter of 41 mm, houses the caliber L688, which is a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines. Enjoy the look via a the transparent case back. This Longines chronograph watch features a date aperture at 4h30, a small second at 9 o’clock, a 30-minutes counter at 3 o’clock and a 12-hours counter at 6.