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In a study that could make marketing managers and salespeople rub their hands with glee, scientists have used brain-scanning technology to shed new light on the old adage, “You get what you pay for.”
Researchers from the California Institute of Technology and Stanford’s business school have directly seen that the sensation of pleasantness that people experience [...]
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Avid wine lovers know that it’s not the price the wine that dictates its availability, but its production and limited supply. A case of 2003 Chateau Mouton Rothschild can be found for around $3,000. But try to locate a Chateau Le Pin 2004, which can go for $7,000, and you’re going to be out of luck. [...]
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