The Tie Bar has become the go-to destination for stylish men’s furnishings Since its launch in 2004. This popular online neckwear company primarily offers neckties, tie bars and pocket accessories.

Tie Bar just announced a new partnership with professional NBA basketball player Dwyane Wade – a three-time champion (2006, 2012, 2013) of the Miami Heat.

Wade a style icon in his own right will design and provide creative inspiration for the limited edition tie collection that will launch in November 2013.

Dwyane Wade is the ideal choice as he’s been named among the best-dressed celebrities by various media outlets including GQ, Esquire, Vogue and The New York Times.

The new tie collection will feature approximately 30 bow ties, 15 neckties, 15 pocket squares and a limited assortment of tie bars and cufflinks. The goal of the new Tie Bar collection is to take a modern approach, in addition to paying homage to traditional menswear.

All neckwear products designed by Wade will have the label “Dwyane Wade for The Tie Bar” and also be part of “The Gentleman by Dwyane Wade.”

Anand Shah who is The Tie Bar CEO was quoted, “Partnering with Dwyane was a no-brainer for us. He is a trailblazer on and off the court; particularly in the
way he expresses style. We are excited to work with him and look forward to bringing his vision and creativity to our customers.”

Based in chicago, The Tie Bar has not only shifted the way men purchase their neckwear products by offering premium ties for $15, but has also cemented the benchmark for both style and design.

Dwyane Wade is not only a three-time champion and nine-time All-Star selection with the Miami HEAT, but a highly respected athlete known around the world.

Wade created the “Wade’s World Foundation” in 2004, which offers support to various educational, health and family service programs. In 2011, Dwayne Wade was proudly appointed to President Obama’s fatherhood task force.

The new Dwayne Wade and The Tie Bar collection will be available exclusively at The Tie Bar – http://www.thethebar.com/

If you are looking for that perfect gift, please contact one of our shopping concierge members at The Life of Luxury.

One Million RMB Basketball Charity Challenge – Dwyane Wade

NBA Champion, NBA Finals MVP, Olympic Gold Medalist, and seven-time NBA All-Star, Dwyane Wade recently visited China and the Forbidden City in Beijing to meet “The One Million RMB” Basketball Charity Challenge.

Jet Li, is Beijing-born and International Hublot Ambassador, One Foundation was founded in 2006 and its mission is to promote a culture of broad-based participation in philanthropy and giving.

Dwyane Wade’s challenge was to score a maximum of baskets, with each basket corresponding to a sum of money ($50K, 100K etc.) and on an increasing scale of difficulty and winnings.

All of the charity’s collected funds collected will be donated to the leading non-profit organization One Foundation on behalf of Hublot and Wade’s World Foundation.

Dwyane Wade launched Wade’s World Foundation in 2005 to provide support to various educational, health and family service programs, in particular those that benefit underserved communities.

February 2011, Dwyane Wade has been brand ambassador and his role further strengthens Hublot’s ties to professional athletics and in particular, basketball.

The One Million RMB Challenge is Hublot’s first international event linked with basketball. The choice of venue in Beijing marks the brand’s social responsibility commitment to China.

During his stay in China, Dwyane Wade reinforced his strong ties with Hublot with a visit to the Hublot Boutique in Beijing’s Wangfujing Street, New Oriental Plaza. He also attended a gala dinner with over 100 VIP guests on the terrace at the Forbidden City.