As a tribute to Her Majesty Queen Elizabeth II, luxury watch brand Backes & Strauss has created a unique piece of jewelry – the Princess Elizabeth watch. This luxury watch commemorates the 90th birthday of Queen Elizabeth.

Last year, Queen Elizabeth become the longest-reigning UK monarch. She passed the the reign of her legendary, great-great-grandmother – Queen Victoria. In 2002, Queen Elizabeth celebrated her Golden Jubilee and in 2012 the Diamond Jubilee.

In December of 2007, she also became the longest-lived British monarch. What an amazing run of longevity and achievement! Her Majesty is loved all around the world.

The Princess Elizabeth watch is the first of two pieces from Backes & Strauss that will pay tribute to Queen Elizabeth. Backes & Strauss is proud to be recognized as world’s oldest diamond company – est. 1789.

The gorgeous watch has a stunning dial featuring a younger, profile image of the Queen. The watch dial is made of gold. The master engraver at Backes & Strauss carefully, both hand-graved and enamelled using the Grand Feu technique with “XC” at the twelve o’ clock position. The enamelled process uses English Blythe Enamel. The “XC” represents 90 in Roman numerals.

The enamelled process mentioned above, uses English Blythe Enamel. It was carefully applied applied over several layers at a staggering, 900 degrees Celsius. The result of this technically challenging process is the incredible, royal purple hue.

The Princess Elizabeth watch is 37 mm in size and the case features 28 beautiful diamonds weight 3.95 carats. The hands of the watch are sword-shaped and made with superwhite luminova.

The movement of this commemorative watch is Automatic movement. The dial displays hours, minutes and seconds.

The watch Strap is an elegant jewellery bracelet. Included are 136 diamonds, weighing 18.57 carats. In total, you will find 165 shimmering diamonds. The total weight is 22.61 carats.

Keep a look out for the second piece, which will be titled the Queen Elizabeth. It will be unveiled later this year in October. Backes & Strauss will introduce it in Japan.

Looking for a luxury watch that will turn heads? The new Princess Elizabeth watch Backes & Strauss is amazing. We enjoy sharing the latest high-end jewelry news on our luxury blog. Be sure to follow us, so you don’t miss a thing.

Photo: Backes & Strauss

Backes & Strauss is the world’s oldest diamond company, established in 1789 and is proud to introduce the Royal ASHOKA Collection, which is a new line of one-of-a-kind luxury timepieces.

This new luxury watch collection combines exceptional ASHOKA diamonds from William Goldberg with fine watchmaking for the first time.

The Royal Ashoka watch collection’s inaugural piece was unveiled last week at the World Presentation of Haute Horlogerie. This stunning luxury watch features no fewer than 92 ASHOKA cut diamonds, 131 Ideal Cut diamonds and two baguette cut

diamonds. The diamond total 225 signifies one diamond for every year Backes & Strauss has been in existence. The total weight of diamonds used in the watch totals 26.21 carats.

The inspiration for the new Royal Ashoka watch is from the legendary Ashoka the Great, who during the third century BC was the ruler of India’s Maurya dynasty. Ashoka the Great ruled with love, respect and compassion for his subjects. He gave up war and focused on Buddhism as his way of life. He spread the Buddhism doctrine across all of Asia, establishing monuments to Gautama Buddha.

No hundreds of years after Ashoka’s death in 232 BC, his name lives on as a 41.37 carat, D color, internally flawless diamond that was pulled from a mine in India. Each ASHOKA can be executed only from diamonds that meet the exacting specifications of the Goldberg family.

The stunning ASHOKA® diamond cut features 62 displayed facets and rounded corners.

CEO of Backes & Strauss – Vartkess Knadjian was quoted, “William Goldberg and Backes & Strauss both share a deep appreciation for handcrafted precision and challenging their craftsmen at the highest level. The result of this meeting of masters is a collection of timepieces so intricate they are masterpieces inside and out.”

If you are interested in purchasing a luxury watch such as one from Backes & Strausss, contact us today. We can help locate that ideal luxury watch for you. Hear about about the latest luxury watch news by reading this leading luxury blog.

For two hundred and twenty five years, Backes & Strauss has been a pioneer of diamond cutting techniques and creative jewelry designs. They announced a new luxury watch – the Piccadilly Princess Royal Colours.

The Piccadilly Princess Royal Colours is a stunning lady’s cocktail that’s covered in a variety of spectacular stones that reflect colors of a rainbow.

Each luxury watch is created using a unique hand-picked process to select white and fancy colored diamonds. These beautiful diamonds are then individually placed to create a one-of-a-kind look. Therefore, no two Piccadilly Princess Royal Colours watches will ever be the same.

The watch creation process begins with a 18 carat white gold case. Diamonds of at least 66 different color hues and 10 different cuts (Baguette, Cushion, Marquise, Oval, Pear, Princess, Ascher, Emerald, Heart and Round Brilliant) are used on the watch’s dial, case and bracelet.

What I like that Backes & Strauss has done is use 225 stones to represent each year since the company was founded.

The Piccadilly Princess Royal Colours luxury watch dial is set with both white and natural colored diamonds – 65 diamonds with a total weight of 3.37 carats.

The Life of Luxury has access to the best luxury watches available including Backes & Strauss. Please contact us to assist you with your next luxury watch purchase.

Well renowned British diamond and watch company Backes & Strauss produces high end luxury swiss-made watches.

Backes & Strauss London, the world’s oldest diamond company was founded in 1789. The company has a strong passion for diamonds.

Backes & Strauss is proud to present a watch video titled, “The Meeting of Master – Episode 1 – The dial maker.”

The video showcases the creativity and innovation of Backes & Strauss plus profiles the dial making craftsmanship, offering viewers a tour of a unique watchmaker know-how.

Backes & Strauss has for over two centuries, continually pioneered new diamond cutting techniques and delivered compelling designs to its watch connoisseur clients.

Their collection of opulent, diamond-set watches are leaders in the luxury watch industry. The house’s distinguished watch collections have all been named after famous London city squares.

If you are interested in purchasing a new, luxury watch from Backes & Strauss, please contact The Life of Luxury.

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The second generation of luxury timepieces from Backes & Strauss pushes the boundaries of technique and design to create an ultra thin new era watch.

Piccadilly Renaissance Collection by luxury watchmaker Backes & Strauss is a sort of rebirth collection. The new watches offer greater excellence with the distinctive reborn sleek and slim look.

The new Backes & Strauss luxury collection offers a truly modern haute horlogerie watch for gentlemen.

Known for their ultimate quality and design, Backes & Strauss watches are highly respected around the world. It’s the perfect blend of creativity and quality.

The Piccadilly Renaissance Collection of luxury watches are extremely slender, just 6.1 mm in depth. They are crafted in either 18kt white or rose gold. The elegant watch cases are either lavishly set with the finest ideal cut round brilliant diamonds in two or three rows, or Classic, without diamonds on the
case.

These extraordinary slim watches from Backes & Strauss proudly represent both British elegance and European style. The timepiece’s Roman numerals are hand set on a choice of dial colours to match alligator skin straps with an 18kt white or rose gold buckle.

Each distinctive timepiece has a single diamond hand set in the crown, the Backes & Strauss signature “Jewel in the Crown.”

The mechanical movement of the watch is just 2.5 mm in depth. It’s decorated and fully revealed through a stylish, transparent case-back of sapphire crystal.

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If you’re looking for the ultimate luxury watch, British diamond and watch company Backes & Strauss has just introduced a limited edition luxury timepiece – The Beau Brummell.

This luxury watch comes from Backes & Strauss’ Regent Collection. The new watch is truly a limited edition as only 50 pieces will be available for sale.

The background of watch name is that Beau Brummell was an English wit who was highly admired for his meticulous appearance and confident personality. Brummell was born on June 7, 1778 and died March 30, 1840. Beau Brummell was also a personal friend of the Prince Regent, the future King George IV.

You can see a statute of Beau Brummell on Jermyn Street in London, which is also where the current home of Backes & Strauss resides.

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The Beau Brummell Limited Edition luxury watch features 347 Ideal-Cut diamonds that weigh 5.15 carats. The diamonds are hand set into an elegant titanium case. The timepiece also features a stunning dial of 206 ldeal-Cut diamonds weighing 0.66 cts. One row of diamonds is perfectly placed in blue, surrounding diamond Roman numerals on a linear base.

The watch also offers a mechanical movement with automatic winding, in addition to a rotor with platinum segment.