Land Rover North America recently launched a new video, titled “Roam Free.” Available online (and below), the video celebrates the unparalleled capabilities of the brand’s luxury vehicles.
Land Rover is the popular and respected British maker of Land Rover and Range Rover sport utility vehicles. They are renowned for providing its clientele with some of the most luxurious and capable vehicles in the world.
Evoking the free-form discipline of parkour to bring to life the brand’s essence, the 60 second video captures the luxury brand’s essence of all-terrain, go anywhere, and do anything feeling of freedom and premium all-terrain capability.
The Land Rover “Roam Free” video focuses on four parkour or free running athletes demonstrating amazing feats of balance, fitness and agility. The journey and movement of the athletes cleverly represents the “Above & Beyond” capabilities of Land Rover vehicles.
The group movement in *Roam Free* was specifically choreographed to offer video viewers with a virtual comparison to the reality of the way a Land Rover vehicle drives and feels on and off road. Coming full circle to truly encompass the Land Rover brand, the video is set to play with the tranquil sounds of the world-renowned composer Johann Sebastian Bach.
All-New Range Rover
Land Rover offers a stellar, vehicle lineup that includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.