Iconic Scotch whisky brand – Johnnie Walker has announced the second annual release of their collector’s edition to pay homage to the popular, thousands-year-old celebration of the Lunar New Year – Johnnie Walker Blue Label Year of the Ram.
Now available to be enjoyed at your favorite social gathering, the new Johnnie Walker Blue Label Year of the Ram is a limited release spirit and will soon become a favorite of Scotch whisky connoisseurs.
This special edition scotch whisky blends traditional Chinese ceramic artistry with an exceptional taste.
Brian Cox is the Director of Scotch Whisky for Diageo North America and was quoted, “The Johnnie Walker Blue Label Year of the Ram bottle weaves the best of Chinese ceramic art with the very finest blended Scotch whisky. The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend—Johnnie Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with quality.”
As the world’s number-one selling Scotch whisky brand, Johnnie Walker even took great care in designing the iconic bottle. Placing four bottles side by side with their signature Johnnie Walker slanted labels showing – an images of a gorgeous Chinese scroll painting appears. Amazing!
The bottle’s artwork features three rams that are proudly standing, which is a traditional reference to the Book of Changes that designates a New Year of great fortune.
The new Johnnie Walker Blue Label Year of the Ram Special Release is already available for sale. The suggested retail price is $258 for a 750 ml/bottle.