Hilton Announces Denizen Hotels – Citizen Of The World

During a difficult economic time, where both business and recreational travel is significantly down, Hilton Hotels is making a bold move by announcing a bold, new hotel brand – Denizen Hotels.

Striking a balance between business and pleasure, Denizen Hotels will be technology-rich, smart-in-design and comfortable for each guest.

Launched last week, this new brand means ‘citizen of the world’ and will appear in international cities catering to globally-conscious modern travelers in the coming years.

Denizen Hotels, a luxury boutique hotel brand, is being introduced as a global lifestyle brand to the Hilton Family of Brands.

“We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Hotels Corporation. “While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long-term growth.

Denizen Hotels will definitely benefit from being part of Hilton’s global infrastructure. The Hilton empire supports a worldwide network of more than 3,200 hotels and 545,000 rooms in 77 countries.

Denizen Hotels is aimed primarily at the globally-conscious modern traveler. Developments are being planned in cosmopolitan, urban cities as well as resort destinations.

Denizen Hotels provides for everything from an inspiring urban weekend getaway to a rejuvenating retreat or smart business trip in destinations across the globe.

To read more, click here: www.denizenhotels.com