When it comes to men’s fine fashion, there is nothing that represents the good life, suave charm, poise, and distinctive individuality like a suit from Brioni.
In the world of handcrafted men’s suits, Savile Row in London is still the first name that comes to mind. But its influence today is seen in the legacy of those like Nazareno Fonticoli, who helped found the house of Brioni in 1947.
Fonticoli was trained at the Abruzzo school of tailoring, which combines the peerless cutting and stitching techniques borrowed from Savile Row with more relaxed, Mediterranean-inspired silhouettes.
In a fashion scene that had so far only witnessed women’s shows, it was Brioni that introduced men to the ramp at a show held in 1952 in Palazzo Pitti. Just two years later, a men’s fashion show occurred in New York.
Brioni has helped define and today represents what one thinks of as “typically Italian”.
Its suits somehow transform you. They subtly broaden your shoulders, tuck in your waist, and make you stand tall, molding your body according to the jacket – a distinctive attribute of Italian tailoring.
Brioni offers a wide variety of over 5,000 exquisite fabrics to choose from. These luxury fabrics include the world’s finest super-spun wools, the best of silks and silk-blends, cashmere, and baby alpaca.
Brioni is summed up perhaps the best in the words of one of its present master-tailors, Mr. Savarese: “Brioni, the quintessential name in luxurious hand crafted menswear, has for over fifty years brought its singular Roman sophistication and sartorial elegance to the most discerning clientele. Some of the world’s most illustrious politicians and businessmen choose Brioni as their ‘power suit’ to showcase their elegance and individuality.”
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